Digital Marketing Executive

A Digital Marketing Executive is responsible for planning, developing, implementing, and managing digital marketing campaigns to promote a company's products or services. This role involves creating and optimizing content, analyzing data, and using various digital marketing tools to improve campaign performance and drive business growth.

Key Responsibilities:

• Campaign Management:Planning, executing, and managing digital marketing campaigns across various online platforms (e.g., social media, email, search engines).
• Content Creation and Optimization:Creating engaging content (e.g., website copy, blog posts, social media updates) and optimizing it for search engines (SEO) and user experience.
• Data Analysis and Reporting:Tracking and analyzing campaign performance using tools like Google Analytics, Salesforce, and Eloqua, and generating reports to identify areas for improvement.
• Social Media Management:Developing and managing social media strategies, creating content, and engaging with followers.
• SEO/SEM:Conducting keyword research, optimizing website content, and managing paid search campaigns (e.g., Google Ads) to improve website visibility and drive traffic.
• Email Marketing:Developing and executing email marketing campaigns, including segmentation, personalization, and A/B testing.
• Budget Management:Managing digital marketing budgets and ensuring efficient allocation of resources.
• Staying Updated:Keeping up with the latest digital marketing trends, best practices, and technologies.
• Collaboration:Working closely with other teams (e.g., sales, product development) to ensure consistent brand messaging and campaign alignment.

Skills and Qualifications:

• Strong understanding of digital marketing principles and best practices.
• Proficiency in various digital marketing tools (e.g., Google Analytics, social media management platforms, email marketing software).
• Bachelor's degree in marketing or a related field (preferred).

Job Type: Full-time

Pay: From ₹20,000.00 per month

Ability to commute/relocate:

• Kaloor, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 2 years (Required)

Location:

• Kaloor, Kochi, Kerala (Required)

Work Location: In person