Digital Marketing Executive

Job Summary
We are seeking a talented and motivated Digital Marketing Executive to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies that drive brand awareness, engagement, and conversions. This role requires a strong understanding of various digital marketing channels, including SEO, social media, email marketing, and performance marketing. The Digital Marketing Executive will work closely with cross-functional teams to create compelling content and optimize campaigns for maximum effectiveness.

Duties

• Develop and execute comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, and content marketing.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
• Manage Google Ads campaigns and optimize for conversion rates through effective A/B testing and performance analysis.
• Create engaging content for various platforms including blogs, social media posts, email newsletters, and website copy.
• Utilize analytics tools such as Google Analytics to track campaign performance and generate actionable insights for continuous improvement.
• Oversee social media management including content creation, scheduling, and community engagement on platforms such as Facebook and Instagram.
• Collaborate with design teams to create visually appealing graphics using Adobe Creative Suite tools like Photoshop.
• Implement marketing automation tools to streamline campaigns and enhance customer engagement.
• Stay updated with the latest digital marketing trends and technologies to ensure the company remains competitive in the e-commerce space.

Experience

• 1 to 2 years experience in digital marketing roles with a focus on SEO, SEM, social media marketing, email marketing, and content creation.
• Proficiency in using SEO tools, Google Ads, Google AdWords, Google Analytics, WordPress, HTML, CSS, JavaScript, SQL for effective campaign management.
• Familiarity with graphic design principles and experience using Adobe Photoshop or similar design software.
• Strong copywriting skills with the ability to create compelling content tailored to different audiences.
• Experience in B2B marketing strategies is a plus.
• Knowledge of performance marketing techniques and analytics is essential for driving data-driven decisions. Join us as we strive to enhance our digital presence and drive growth through innovative marketing strategies!

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person