Digital Marketing Executive

Position: Digital Marketing Executive
Location: Dubai, UAE

We are seeking a creative, hands-on, and execution-focused Digital Marketing Executive to take full control of our social media and digital marketing presence in-house. The role involves daily content creation, page management, and paid campaign execution across multiple platforms — with the goal of amplifying our brand, generating qualified leads, and supporting sales objectives.

Key Responsibilities: -

Responsibilities

• Take over daily management of company social media pages (Instagram, LinkedIn, Facebook, Meta).
• Handle posting, scheduling, and engagement activities.

Content Creation

• Create in-house content: posts, reels, stories, graphics, short videos.
• Write engaging copy aligned with Company's branding.

Digital Advertising

• Develop and execute digital ad campaigns across platforms: Google Ads, Meta Ads, LinkedIn, TikTok, YouTube.
• Focus on generating quality leads through optimized targeting.

Performance Tracking & Optimization

• Track key performance metrics (CPC, CPL, CTR, ROI).
• Analyze campaign results and optimize for better efficiency.

Lead Coordination

• Collaborate with the sales team to ensure leads from campaigns are qualified and followed up effectively.

Brand Voice & Storytelling

• Work with management to build and maintain a consistent brand voice.
• Create storytelling-driven campaigns to strengthen online presence.

Cross-Company Marketing Support

• Provide marketing assistance to other ventures within the group as needed.

Market Research & Trend Analysis

• Stay updated on digital trends, competitor strategies, and best practices.
• Suggest innovative ideas to keep Company,s digital presence cutting-edge.

Requirements

• Experience: 5–6 years of proven experience in digital marketing and social media management (real estate industry preferred).
• Platform Expertise: In-depth knowledge of managing and growing brand presence across Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Content Creation: Ability to produce original, high-quality content in-house, including: Short-form videos (Reels, TikTok, Shorts), Engaging stories and carousels, Graphics and visuals (Canva/Photoshop/Illustrator basics), Social media copywriting and captions aligned with brand voice.
• Campaign Management: Hands-on experience running paid social media campaigns (Meta Ads Manager, LinkedIn Ads, TikTok Ads), with proven success in lead generation and audience growth.
• Analytics & Insights: Strong ability to track and interpret social media analytics (Meta Insights, LinkedIn Analytics, Google Analytics), optimize engagement, and improve ROI.
• Creative Strategy: Strong creative eye for visual storytelling and ability to maintain a consistent brand aesthetic across all platforms.
• Trend Awareness: Up-to-date with the latest social media trends, algorithms, and competitor strategies, with the ability to adapt content strategies accordingly.

Job Types: Full-time, Permanent

Pay: AED6,000.00 - AED8,000.00 per month