Digital Marketing Executive

Location: Kolkata, West Bengal
Position Type: Full-Time

About the Role: The Marketing All-Rounder

We are looking for a dynamic and versatile Digital Marketing & Creative Executive—a true marketing all-rounder. This is not a siloed role. You will be the driving force behind our digital presence, responsible for both the strategy and the hands-on creation of all campaign assets. If you can develop a marketing plan, then execute it by designing the website landing page, editing the promotional video, creating the social media graphics, and analyzing the performance data, then you are the ideal candidate.

Who You Are:

• A data-driven marketer with a creative eye.
• A proactive problem-solver who can manage a project from concept to launch.
• A one-person content studio with a passion for visual storytelling.
• Comfortable switching between analytical tools and creative software.

Key Responsibilities: A Blend of Strategy & Execution

1. Digital Marketing Strategy & Execution:

• Develop, implement, and manage multi-channel digital marketing campaigns (SEO/SEM, Social Media, Email).
• Write compelling copy for social media, email newsletters, and digital ads.
• Track, analyze, and report on campaign performance using Google Analytics, social insights, and other tools to optimize for ROI.
• Manage the digital marketing budget for assigned campaigns.

2. Video & Motion Graphics Production:

• Shoot, edit, and produce engaging videos for various platforms (YouTube, Instagram Reels/TikTok, website).
• Create product demos, customer testimonials, and brand story videos.
• Develop simple motion graphics and animated elements to enhance video content.

3. Photo Editing & Graphic Design:

• Edit and retouch product and lifestyle photography for e-commerce, marketing materials, and social media.
• Design a wide range of visual assets, including social media graphics, digital ads, infographics, and email headers.
• Ensure all visual content is on-brand and consistent.

4. Website Management & Design:

• Use our Content Management System (e.g., WordPress, Shopify) to update website content, create new pages, and build campaign-specific landing pages.
• Optimize the website for user experience (UX) and conversions.
• Collaborate with web developers on more complex technical tasks and implementations.

Must-Have Qualifications & Skills (The Non-Negotiables)

Technical Proficiency is Required In:

• Digital Marketing Tools: Google Analytics (GA4), Meta Business Suite, Google Ads, and an email marketing platform (e.g., Mailchimp, Klaviyo).
• Video Editing Software: Adobe Premiere Pro or Final Cut Pro. Experience with Adobe After Effects is a significant plus.
• Photo Editing & Graphic Design Software: Adobe Photoshop and Adobe Illustrator are essential. Proficiency with Canva is also expected for rapid asset creation.
• Website Design Platforms: Hands-on experience with a CMS like WordPress (including page builders like Elementor or Divi) or Shopify. Basic knowledge of HTML/CSS is a strong advantage.

Professional Experience & Mindset:

• A strong portfolio is required. Your portfolio must demonstrate your skills in video editing, graphic design, and website creation.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously, meet deadlines, and adapt to changing priorities.

How to Apply

If you are a creative and analytical marketer who loves to build things from the ground up, we want to see your work!

Please submit your application to [Email Address] with the subject line "Digital Marketing & Creative Executive Application - [Your Name]".

Your application must include:

• Your resume.
• A link to your online portfolio or a PDF portfolio showcasing your work.
• In your cover email, please answer this question: "What campaign or project are you most proud of, and what specific role did you play in its digital strategy, video, design, and web elements?"

Why This Job Description is Effective:

• Clear Title: "Digital Marketing & Creative Executive" accurately reflects the hybrid nature of the role.
• Sets Unambiguous Expectations: The opening "Marketing All-Rounder" section leaves no room for doubt—this is a hands-on, multi-skilled position.
• Structured "Must-Haves”: The qualifications are clearly listed as "non-negotiables," preventing unqualified applicants.
• Portfolio is Mandatory: This is the most critical filter. It ensures candidates can back up their claimed skills with tangible work.
• Application Question: The specific question in the application process forces candidates to articulate their multi-faceted contribution, giving you immediate insight into their experience and how they think.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Provident Fund

Work Location: In person