Digital Marketing Executive

The purpose of a Digital Marketing Executive within our organization is to increase the visibility, awareness, and ultimately the revenue of Alserkal Group of Companies by developing and executing effective digital marketing campaigns. The Digital Marketing Executive is responsible for creating and implementing strategies that utilize a variety of digital channels, such as SEO, PPC, social media, email marketing, and display advertising, to reach and engage the target audience.

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Create contents for the website & social media
• Design creatives (Graphic Design) for the website & social media.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points, drop off points, and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Provides thought leadership and perspective for adoption where appropriate.