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Digital Marketing Executive
Dubai, United Arab Emirates
- Develop and implement digital marketing strategies aligned with retail business goals and execute data-driven digital marketing campaigns that increase brand awareness and drive customer engagement.
- Utilize SEO best practices to optimize website content and improve organic search rankings through keyword research and on-page strategies.
- Manage and optimize campaigns across Google Ads, Meta (Facebook /Instagram) and other digital platforms.
- Monitor and analyze performance metrics using tools like Google Analytics, Meta Business Suite & CRM Platforms to refine strategies and enhance ROI.
- Manage and grow social media presence across platforms by creating engaging content that resonates with target audiences.
- Develop email marketing campaigns, segmenting lists, and employing A/B testing to improve open and conversion rates.
- Collaborate with cross-functional teams to create cohesive marketing strategies that align with overall business goals.
- Stay current with digital marketing trends, technologies, retail consumer behavior and competitor activities to ensure innovative approaches are implemented.
- Conduct competitor analysis and market research to identify new opportunities and keep the brand competitive.
- Collaborate with merchandising and sales teams to align digital digital promotions with-in store activities.
- Prepare detailed reports on campaign performance and provide actionable insights to stakeholders for continuous improvement.
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