Digital Marketing Executive

Key Responsibilities:

• Plan and execute digital marketing campaigns across Google Ads, Meta, and other social media platforms.
• Manage and optimize paid ad performance to ensure maximum ROI.
• Coordinate with the design and content teams to develop engaging creatives and ad copies.
• Handle SEO and SEM activities, including keyword research, on-page and off-page optimization.
• Track, analyze, and report campaign performance using Google Analytics, Meta Ads Manager, and other tools.
• Execute email marketing and remarketing campaigns.
• Manage social media pages – scheduling, engagement, and content consistency.
• Support in influencer collaborations and content planning.
• Stay updated with digital trends, algorithms, and competitor strategies.

Key Skills Required:

• Hands-on experience with Google Ads, Meta Ads Manager, and SEO tools (Google Search Console, Ahrefs, SEMrush).
• Knowledge of performance marketing metrics (CPC, CPA, ROAS, CTR).
• Strong analytical and reporting skills.
• Excellent communication and coordination abilities.
• Creative mindset with attention to detail.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

• Chowringhee, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What was your last drawn salary?
• How soon can you join?
• Have you ever worked on creating strategies for digital marketing campaigns?
• We are paying a 30k max for this profile are you comfortable with the same?

Experience:

• Digital marketing: 5 years (Preferred)

Language:

• English (Preferred)

Work Location: In person