Digital Marketing Executive

Designation: Digital Marketing Executive

Gender: Male or Female

Employment type: Full time and permanent

Company: The Shoolin Group

Working hours: 9AM - 6PM (flexible)

Work location: Amar Infraprojects, Amar Nexus, 3rd floor, Kavoor, Mangalore – 575015

Languages known: English, Hindi, Kannada & Tulu

Benefits: Provident fund & health insurance

Holidays: Sundays & 8 restricted public holidays

Experience: Minimum 6 months - 1 year experience in digital marketing

Qualification: Any graduate & course in digital marketing is a plus

Job Description - Roles and Responsibilities

The Digital Marketing Executive position is to develop, implement, and manage digital marketing campaigns to promote a company's products or services online. Analysing market trends, researching target demographics, and identifying opportunities to increase brand awareness, generate leads, and drive sales. monitor and analyse campaign performance using analytics tools, such as Google Analytics or social media insights, to measure the effectiveness of marketing efforts and make data-driven decisions to improve results Job description includes the entire process of defining requirements, visualizing and creating graphics including illustrations, logos, layouts and photos. You'll be the one to shape the visual aspects of calendars, books, posters, and product packaging.

· Responsible for creating and executing comprehensive digital marketing plans to achieve the company's objectives

· Overseeing various digital marketing campaigns across platforms such as social media, search engines, email, and display advertising.

· Creating and optimizing content for various digital channels, including websites, blogs, social media, and email newsletters.

· Ensuring that the company's digital content is optimized for search engines to improve visibility and drive organic traffic

· Planning and executing online advertising campaigns, advertising on platforms like Google Ads and social media advertising on platforms like Facebook Ads

· Monitoring key performance indicators (KPIs) such as website traffic, conversion rates, and return on investment (ROI), and providing regular reports to management

· Keeping track of the latest developments in digital marketing, including new technologies, platforms, and best practices, and incorporating them into your strategies

· Ensuring that the company's website is up-to-date, user-friendly, and optimized for search engines, and collaborating with web developers and designers as needed

· Managing the company's presence on social media platforms, engaging with followers, and developing strategies to grow the audience and increase engagement

Skill Sets & Competencies:

· Good communication

· Excellent computer with design and photo-editing software

· Excellent time management and organisational skills

· An understanding of the latest trends and their role within a commercial environment

· Should be proactive in analysing future needs of the organization

· Exceptional creativity and innovation

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person