Digital Marketing Executive

Job Title: Digital Marketing Executive

Experience: 1–2 years

Location: Coimbatore

Job Description:

We are looking for a skilled Digital Marketing Executive with hands-on experience in Google Ads and Meta (Facebook/Instagram) Ads. The ideal candidate should be able to plan, execute, and optimize digital marketing campaigns to achieve our business goals.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns (Search, Display, Video).
• Handle Meta Ads campaigns across Facebook and Instagram.
• Monitor and optimize campaigns for better performance and ROI.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create performance reports and provide insights for improvement.
• Manage budgets and ensure cost-effective campaign execution.
• Collaborate with the content and design team for ad creatives.
• Track and analyze website traffic and user engagement metrics.
• Stay updated with the latest digital marketing trends and tools.

Requirements:

• 1–2 years of proven experience in digital marketing.
• Strong expertise in Google Ads and Meta Ads (mandatory).
• Good understanding of SEO, SEM, and social media marketing.
• Experience with analytics tools like Google Analytics.
• Strong analytical and reporting skills.
• Ability to manage multiple campaigns simultaneously.
• Good communication and teamwork skills.

Job Types: Full-time, Permanent

Work Location: In person