Digital Marketing Executive

Job Description

A Digital Marketing Executive is responsible for developing, implementing, and managing online marketing strategies to promote a company’s products, services, or brand. This role focuses on increasing online visibility, driving web traffic, strengthening customer engagement, and generating leads or sales through various digital channels.

1. Key Responsibilities, Strategy & Campaign Management

• Develop and execute digital marketing campaigns across channels such as SEO, SEM, social media, email, and display advertising.
• Plan and manage content calendars to support marketing initiatives.
• Collaborate with sales, design, and product teams to ensure campaign alignment.

2. Social Media Marketing

• Manage social media accounts (e.g., Facebook, Instagram, LinkedIn, X).
• Create engaging posts, stories, and campaigns tailored to each platform.
• Monitor social trends and optimize strategies to improve reach and engagement.

3. SEO & Website Management

• Conduct keyword research and on-page/off-page SEO optimizations.
• Monitor website performance and analytics (e.g., Google Analytics, Search Console).
• Coordinate with web developers for site improvements and landing page optimization.

4. Paid Advertising

• Plan and manage paid campaigns via Google Ads, Meta Ads, and other ad networks.
• Optimize ad performance to maximize ROI and reduce cost per acquisition (CPA).
• Prepare reports on ad performance and KPIs.

5. Email Marketing

• Create and execute email campaigns, newsletters, and automation workflows.
• Manage subscriber lists and ensure compliance with email marketing regulations.
• Track open rates, CTR, conversions, and improve email performance.

6. Analytics & Reporting

• Track KPIs and prepare weekly/monthly performance reports.
• Use analytics tools to extract insights and recommend improvements.
• Monitor competitor activities and industry trends.

7. Content Creation & Management

• Assist in creating content (blogs, videos, graphics) that aligns with brand voice.
• Coordinate with designers, writers, and agencies to produce high-quality assets.
• Maintain brand consistency across all digital touchpoints.

Required Skills

• Strong understanding of digital marketing channels (SEO, SEM, Social, Email, Content).
• Proficiency with tools such as Google Analytics, Google Ads, Meta Ads Manager, and CRM systems.
• Basic knowledge of design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Excellent communication and copywriting skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Knowledge of marketing automation tools (Mailchimp, HubSpot, etc.) is advantageous.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in digital marketing (entry-level candidates may be considered with strong portfolios).
• Certifications in Google Ads, Analytics, or Meta Blueprint are a plus.

Soft Skills

• Creativity and problem-solving.
• Strong attention to detail.
• Ability to manage multiple projects simultaneously.
• Team player with the ability to work independently.

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Commuter assistance
• Internet reimbursement
• Life insurance
• Provident Fund

Work Location: In person