Digital Marketing Executive

Digital Marketer - Role and Responsibilities

Role Overview: A Digital Marketer Fresher supports the digital marketing team in executing campaigns across multiple channels to build brand awareness, generate leads, and drive sales.

Key Responsibilities:

• Campaign Assistance: Help create and manage digital marketing campaigns, including SEO, SEM, SMM, and email marketing. Assist with online ad campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn.
• Content Support: Develop and manage content for blogs, social media, emails, and websites. Schedule social media posts to maintain a consistent online presence.
• SEO and Keyword Research: Conduct keyword research and assist in optimizing web pages with on-page and off-page SEO techniques with basic knowledge of Google Sheets and google Docs.
• Social Media Management: Monitor and manage social media accounts, engage with audiences, and analyze performance to refine strategies.
• Performance Tracking: Use tools like Google Analytics to track website traffic and user behavior. Assist in creating reports and providing data-driven recommendations.
• Paid Advertising: Support the setup and management of PPC campaigns, and help optimize based on performance metrics like CTR and CPC.
• Learning Digital Tools: Learn to manage ads on platforms like Facebook and Instagram. Understand basic digital marketing and IT terms and paid promotion strategies.
• Research and Analysis: Conduct market research to identify trends and opportunities, and assist in competitor analysis.
• Team Collaboration: Work with content writers, SEO managers, designers, and developers to execute marketing campaigns and communicate progress to the marketing manager.

Key Skills:

• Basic knowledge of SEO, SEM, SMM, and Paid promotion marketing.
• Familiarity with Google Analytics, Search Console, Google Ads, Semrush, Uber Suggest, and social media tools.
• Good communication and writing skills.
• Analytical thinking and a willingness to learn new tools and strategies.

Job Types: Full-time, Permanent

Pay: ₹20,555.04 - ₹40,833.94 per month

Benefits:

• Flexible schedule
• Health insurance
• Internet reimbursement
• Leave encashment
• Work from home

Experience:

• total work: 1 year (Required)

Work Location: In person