Digital Marketing Executive

About the Role

We are looking for a results-driven Digital Marketing Executive with strong expertise in Meta Ads, Google Ads, AI-driven marketing tools, and basic WordPress management. The ideal candidate should be capable of planning, executing, optimizing, and analysing online marketing campaigns to generate high-quality leads and contribute to business growth.

Key Responsibilities

Paid Advertising (Primary Responsibility)

• Plan, create, and manage Meta (Facebook/Instagram) Ads and Google Ads campaigns (Search, Display, YouTube, Performance Max).
• Conduct campaign optimization: A/B tests, audience segmentation, bidding strategy, and creatives.
• Track daily performance, adjust budgets, and ensure high ROI and CPL targets.
• Implement remarketing, lookalike audiences, and conversion tracking.
• Keyword research, competitor analysis, and custom audience building.

AI-Driven Marketing

• Use AI tools (ChatGPT, Midjourney, Canva AI, AdCreative AI, etc.) to generate ad creatives, landing page copy, email campaigns, and automation flows.
• Leverage AI for campaign insights, predictive analysis, and performance optimization.
• Build automated workflows for lead nurturing using AI-powered CRMs or marketing platforms.

Website & Landing Page Management

• Update and maintain website content using basic WordPress knowledge.
• Coordinate landing page creation for campaigns (using Elementor or similar tools).
• Optimize website for SEO basics (meta tags, page speed, keywords insertion).
• Ensure tracking codes, pixels, and conversion events are correctly installed.

Analytics & Reporting

• Analyze campaign performance using GA4, Meta Ads Manager, and Google Ads Dashboard.
• Generate weekly/monthly performance reports with insights and improvement plans.
• Measure funnel metrics: CTR, CPC, CPL, CPM, ROI.

Content & Coordination

• Oversee creation of marketing content, creatives, and videos with internal/external teams.
• Coordinate with designers, agencies, and sales teams for lead handover and follow-ups.
• Manage basic social media posting & engagement (optional).

Required Skills

• Minimum 3+ years experience in Meta Ads & Google Ads (mandatory).
• Strong understanding of performance marketing strategies.
• Knowledge of AI tools for content, creative, and automation.
• Basic experience with WordPress (editing pages, plugins, blogs).
• Proficiency in Google Analytics (GA4), Tag Manager, and Pixel setups.
• Strong analytical skills and ability to interpret data.
• Excellent communication and creative thinking abilities.

Preferred Skills

• Experience in Real Estate Marketing (optional).
• Knowledge of SEO basics.
• Familiarity with CRMs Farvision (optional).
• Creative mindset with hands-on experience in Canva or similar tools.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Work Location: In person