Digital Marketing Executive

About BiTS Informatics

BiTS Informatics is a premier Website Design, Development, and Digital Marketing Agency based in Coimbatore. We empower our clients by crafting high-performance, visually appealing websites and executing data-driven digital strategies. Our services span from E-commerce solutions to comprehensive online marketing campaigns. We are looking for an ambitious and versatile Digital Marketing Executive to join our team and contribute to the online success of our diverse clientele.

Pay: ₹15,000.00 - ₹20,000.00 per month

Key Responsibilities

The ideal candidate will be a well-rounded digital marketer capable of executing strategies across multiple channels. Your primary focus areas will include:

• Strategy Execution: Implement and manage comprehensive SEO strategies (On-Page, Off-Page, Technical) for client websites across different industries.
• Keyword & Competitor Analysis: Conduct advanced keyword research and in-depth competitor analysis to identify growth opportunities for clients.
• On-Page Optimization: Optimize core on-page elements, including title tags, meta descriptions, content structure, image tags, and internal linking for maximum ranking potential.
• Technical SEO: Assist in identifying and resolving Technical SEO issues (e.g., crawl errors, indexing problems, site speed, mobile-friendliness) in collaboration with our Web Development team.
• Link Building & Authority: Develop and execute high-quality, ethical link building strategies to improve Domain Authority (DA) and organic traffic.
• Content Collaboration: Work closely with the content team to ensure new and existing content aligns with SEO best practices and user intent.
• Assisting in the creation and management of Google Ads campaigns (Search, Display, Remarketing).
• Monitoring campaign performance, managing budgets, and optimizing ads for better ROI.
• Developing and scheduling engaging content for various social media platforms (Facebook, Instagram, LinkedIn).
• Monitoring social media trends and managing basic paid social campaigns (boosting posts, setting up small ad sets).
• Collaborating with content writers to ensure marketing materials are engaging and optimized.
• Monitoring & Reporting: Use tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to monitor performance, analyze key metrics, and prepare detailed performance reports for clients.
• Stay Current: Continuously research and stay ahead of the latest search engine algorithm updates (e.g., Google Core Updates) and emerging SEO trends.
• Providing actionable insights to improve future campaigns.

What You’ll Bring (Required Skills)

• A minimum of 1 to 2 years of proven, hands-on experience in executing various digital marketing campaigns.
• A solid foundational knowledge of the major digital marketing disciplines (SEO, SEM, SMM).
• Experience using marketing and reporting tools like Google Ads, Facebook Ads Manager, Google Analytics (GA4), and Google Search Console.
• Strong analytical skills with the ability to interpret data and translate it into clear reports.
• Excellent written and verbal English communication skills.
• Familiarity with website platforms like WordPress is highly beneficial.
• A Bachelor's degree in Marketing, Business, or a related field is preferred.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance
• Paid time off

Work Location: In person