Digital Marketing Executive

As a Digital Marketing Executive, you will be responsible for managing and executing organic marketing strategies across SEO, Social Media Optimization, and Email Marketing. The ideal candidate will be performance-driven, highly organized, and passionate about using the latest tools and trends to grow visibility, engagement, and conversions.

Key Responsibilities

Organic SEO (Search Rankings Focus)

• Conduct advanced keyword research, competitor analysis, and technical audits.
• Optimize website elements including meta titles, descriptions, schema, and internal linking.
• Improve technical SEO aspects including site speed, mobile optimization, and crawlability.
• Collaborate with content creators to publish SEO-rich blogs, landing pages, and resources.
• Monitor SERP performance using Google Analytics, Search Console, Ahrefs/SEMrush, etc.
• Share monthly reports with actionable SEO insights and improvements.

Social Media Optimization (SMO)

• Manage and grow presence on LinkedIn, Instagram, YouTube, Facebook, X (Twitter), and Pinterest.
• Develop and schedule content calendars with creatives, carousels, stories, reels, and more.
• Drive brand engagement through trending posts, campaigns, and community management.
• Monitor analytics to boost engagement (likes, shares, comments, saves, followers).

✉️ Email Marketing (HubSpot Focus)

• Design and execute high-performance email campaigns using HubSpot.
• Segment lists and personalize content for better open rates and click-throughs.
• A/B test subject lines, content blocks, and CTAs.
• Analyze performance and continuously optimize for delivery, engagement, and conversions.

Qualifications

Skills Qualifications

• 2–4 years of hands-on experience in Organic SEO, SMO, and Email Marketing.
• Solid knowledge of tools like Google Analytics, Search Console, Ahrefs, SEMrush.
• Experience with HubSpot or similar email marketing platforms.
• Familiarity with WordPress, basic HTML/CSS, and landing page optimization.
• Excellent writing, reporting, and communication skills.
• Strong awareness of digital marketing trends, AI tools, and platform algorithms.

Key Competencies

• Data-driven decision-making
• Strategic and creative mindset
• Strong execution skills and consistency
• Team player with the ability to manage time and tools
• Passion for testing, learning, and continuous improvement