Digital Marketing Executive

Digital Marketing Executive Responsibilities:

• Develop and execute digital marketing strategies tailored to the electronic manufacturing industry.
• Collaborate with sales and product teams to align marketing efforts with business objectives.
• Maintain and optimize the company website to improve user experience and lead generation.
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Create engaging and industry-relevant content, including blogs, case studies, and whitepapers.
• Design and execute email marketing campaigns to nurture prospects and retain customers.
• Manage and grow the company’s presence on platforms such as LinkedIn, Twitter, and Facebook.
• Plan and execute social media campaigns to increase engagement and reach.
• Run and manage PPC campaigns on Google Ads, LinkedIn Ads, and other relevant platforms.
• Monitor and optimize ad performance to achieve maximum ROI.
• Use tools like Google Analytics and social media insights to track and analyze campaign performance.
• Prepare and present reports on key metrics, offering actionable recommendations.
• Develop strategies to enhance the company's online reputation and brand visibility.
• Manage online reviews and engage with audiences to build trust.
• Conduct competitive analysis to identify market trends and opportunities.
• Stay updated on the latest digital marketing trends and tools.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-4 years of experience in digital marketing, preferably in B2B or manufacturing industries.
• Familiarity with the electronic manufacturing industry is a plus.
• Proficiency in tools such as Google Analytics, Google Ads, HubSpot, SEMrush, and WordPress.
• Knowledge of HTML/CSS for basic website management is an advantage.
• Strong analytical and problem-solving skills.
• Excellent communication and content creation abilities.
• Creative mindset with attention to detail.

Key Performance Indicators (KPIs):

• Growth in website traffic and online engagement.
• Number and quality of leads generated through digital campaigns.
• ROI from paid advertising campaigns.
• Improvement in search engine rankings for target keywords.

This role provides an exciting opportunity to contribute to the growth of a leading electronic manufacturing company by leveraging innovative digital marketing strategies and tools.

Job Type: Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Provident Fund

Ability to commute/relocate:

• Atladara, Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Lead generation: 3 years (Preferred)

Language:

• English (Preferred)

Work Location: In person