Digital Marketing Executive

Social Media Management:

• Plan, manage, and execute daily posts across all social media platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).
• Develop and maintain a monthly content calendar aligned with brand campaigns and marketing goals.

Content Creation & Execution:

• Capture basic phone shoots and create engaging short-form videos/Reels.
• Perform basic reel editing using mobile or desktop tools.
• Collaborate closely with the Graphic Design and Motion team to execute high-quality creative content.

· Performance Marketing:

• Strategize and manage Meta Ads (Facebook & Instagram) and Google Ads campaigns.
• Monitor, analyze, and optimize campaigns for better ROI and audience engagement.

Content Strategy & Writing:

• Write compelling social media captions, ad copies, and blog snippets.
• Stay updated with marketing trends and implement innovative strategies to enhance engagement.

SEO & Analytics:

Coordinate with the digital team to ensure SEO-optimized content across platforms.

Track social media performance metrics and prepare periodic reports on reach, engagement, and conversions.

Preferred Skills:

• Creativity with a strong eye for visuals and trends.
• Familiarity with tools like Canva, Meta Business Suite, Google Analytics, and Hootsuite/Buffer.
• Prior experience in content planning and influencer coordination will be a plus.
• Should be well versed in Bengali, English Language

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person