Digital Marketing Executive

Responsibilities:

• Develop, execute, and optimize digital marketing campaigns across platforms such as Google, Meta, Instagram, YouTube, and other relevant channels to generate quality leads for study abroad programs.
• Create engaging digital content including social media posts, reels, blogs, web banners, landing page content, and email marketing materials aligned with the brand’s tone and student interests.
• Manage the company’s social media pages by planning and scheduling posts, increasing engagement, responding to inquiries, and maintaining a consistent online presence.
• Monitor campaign performance using analytics tools, generate reports, and provide actionable insights to improve ROI, lead quality, and overall digital strategy.
• Conduct keyword research, SEO/SEM activities, and competitor analysis to improve online visibility and website rankings.
• Collaborate with the counselling, admissions, and operations teams to align digital efforts with student recruitment goals.
• Assist in organizing and promoting webinars, live sessions, education fairs, and digital events targeting students and parents.
• Stay updated on digital trends, platform updates, and best practices in the study abroad and education marketing field.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Communication, or a related field.
• Strong understanding of social media platforms, digital advertising, SEO/SEM, and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinking with the ability to generate content ideas tailored for students.
• Ability to multitask, work independently, and collaborate effectively within a team.
• Prior experience in digital marketing, especially in the education or study abroad sector, will be considered an added advantage.

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person