Digital Marketing Executive

Responsibilities

• Develop, implement, and manage digital marketing strategies across SEO, SEM, social media, email, and paid campaigns.
• Manage and optimize Google Ads, Meta Ads, and other paid campaigns for maximum ROI.
• Plan and execute SEO strategies to improve organic rankings and traffic.
• Create and manage content for social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Monitor and analyze website and campaign performance using tools like Google Analytics, Google Search Console, and reporting dashboards.
• Conduct competitor and market analysis to identify new trends and opportunities.
• Collaborate with content creators, designers, and developers to deliver effective campaigns.
• Optimize landing pages, ad copies, and funnels to maximize conversions.
• Prepare and present performance reports with actionable insights.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Key Skills & Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years of proven experience in digital marketing.
• Strong knowledge of SEO, SEM, PPC, Google Ads, Social Media Marketing, and Email Marketing.
• Hands-on experience with tools such as Google Analytics, Google Ads Manager, Meta Business Suite, SEMrush/Ahrefs, Mailchimp, etc.
• Excellent understanding of digital funnels, lead generation, and conversion optimization.
• Strong analytical, problem-solving, and reporting skills.
• Creative mindset with good communication and project management skills.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

• Calicut, Kerala: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Work Location: In person