Digital Marketing Executive

Job description

We are looking for an experienced Executive – Digital Marketing to plan, execute, and optimize our online marketing campaigns. The ideal candidate should have strong hands-on experience across digital channels and a performance-driven mindset.

About the Role

KNS Infrastructure is seeking a dynamic and experienced Digital Marketing Executive – CRM & Customer Engagement to manage and enhance customer relationship operations across our residential plotted development projects.

The ideal candidate will take ownership of the entire customer lifecycle, from initial inquiry and booking through post-sales engagement and final handover. This role demands strong expertise in real estate CRM processes, exceptional communication skills, and a customer-first mindset to ensure a seamless and transparent buyer experience.

This position plays a critical role in driving customer satisfaction, strengthening trust, ensuring regulatory compliance, and enabling long-term relationships through structured communication, data management, and service excellence.

Key Responsibilities

• Manage end-to-end customer journey across plotted development projects
• Coordinate with sales, legal, finance, and project teams to ensure smooth customer communication
• Maintain and optimize CRM systems, ensuring accurate customer data and timely follow-ups
• Handle booking documentation, payment tracking, milestone updates, and handover coordination
• Address customer queries, escalations, and grievances professionally and efficiently
• Ensure compliance with RERA guidelines, documentation standards, and internal processes
• Design and execute customer engagement campaigns (email, WhatsApp, SMS, updates)
• Generate reports on customer satisfaction, pending actions, and lifecycle metrics
• Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms
• Manage SEO, SEM, display advertising, and social media marketing initiatives
• Analyze campaign performance using tools like Google Analytics, Search Console, and ad dashboards
• Optimize campaigns to improve ROI, CTR, CPC, and conversions
• Create and manage content calendars for social media platforms
• Coordinate with internal teams and external agencies for creatives and campaigns
• Track trends, competitors, and emerging digital marketing tools

Required Skills & Qualifications

• 4–6 years of proven experience in Digital Marketing
• Strong knowledge of Google Ads, Meta Ads, SEO, SEM, and Social Media Marketing
• Hands-on experience with analytics and reporting tools
• Good understanding of lead generation and performance marketing
• Excellent communication and analytical skills
• Bachelor’s/ Master’s degree in Marketing, Business, MBA or a related field (preferred)

What We Offer

• Competitive salary up to ₹6 LPA
• Opportunity to work in a growth-driven marketing team
• Performance-based learning and career advancement

How to Apply

Interested candidates can apply directly via LinkedIn/Indeed or send their updated resume to [your email ID] with the subject line:

“Application for Executive – Digital Marketing”

Job Type: Full-time

Pay: ₹400,000.00 - ₹600,000.00 per year

Ability to commute/relocate:

• Vijayanagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Master's (Preferred)

Location:

• Vijayanagar, Bengaluru, Karnataka (Preferred)

Work Location: In person