Digital Marketing Executive

location: kozhikode

<Overview>
Energize your career as a Digital Marketing Executive and lead innovative marketing campaigns that drive brand growth and engagement! In this dynamic role, you will harness the power of digital channels to boost visibility, attract targeted audiences, and optimize online performance. Join a forward-thinking team where your creativity and analytical skills will shape impactful marketing strategies, delivering measurable results across diverse platforms. This paid position offers a vibrant environment to grow your expertise in digital marketing while making a tangible difference for our brand presence.

<Responsibilities>

• Develop and execute comprehensive digital marketing strategies across multiple channels including social media, email, SEM (Search Engine Marketing), and content marketing to increase brand awareness and customer engagement.
• Manage and optimize campaigns using tools such as Google Ads, Facebook Advertising, and marketing automation platforms to maximize ROI and conversion rates.
• Conduct keyword research and utilize SEO tools to improve organic search rankings, ensuring content is optimized for visibility and relevance.
• Create compelling content for websites, blogs, social media posts, email newsletters, and advertisements that resonate with target audiences.
• Analyze website traffic and campaign performance using Google Analytics, SQL queries, and other analytics tools to inform ongoing strategy adjustments.
• Oversee content management systems like WordPress to ensure website content is current, engaging, and aligned with SEO best practices.
• Collaborate with graphic designers using Adobe Creative Suite and Adobe Photoshop to produce visually appealing digital assets that enhance campaign effectiveness.
• Monitor industry trends in digital marketing, SEM, B2B marketing, e-commerce, and performance marketing to keep strategies innovative and competitive.

<Skills>

• Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Strong knowledge of SEO principles, content creation, copywriting, and social media management across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Experience with Google Ads (formerly Google AdWords), Facebook Advertising campaigns, Google Analytics, and marketing automation tools.
• Technical skills including HTML, CSS, JavaScript basics, SQL querying for data analysis, and familiarity with content management systems like WordPress.
• Ability to utilize Adobe Photoshop and Adobe Creative Suite for graphic design and visual content development.
• Expertise in conversion optimization techniques to enhance landing pages and user journeys for better engagement.
• Excellent written communication skills with a focus on compelling copywriting tailored for diverse audiences.
• Strong analytical mindset with the ability to interpret data insights into actionable strategies for digital campaigns.
• Knowledge of e-commerce platforms and B2B marketing strategies to target specific market segments effectively. Join us as a Digital Marketing Executive where your innovative ideas will propel our brand forward! This paid role is perfect for passionate marketers eager to make an impact through creative storytelling combined with data-driven decision-making. Your expertise will help shape the future of our digital presence while advancing your career in an energetic environment full of growth opportunities!

Job Type: Full-time

Pay: From ₹15,000.00 per month

Work Location: Hybrid remote in Calicut, Kerala