Digital Marketing Executive

We are seeking a creative and results-oriented Digital Marketing Executive to join our marketing team. The ideal candidate will have a strong passion for social media, a proven track record of managing campaigns across various platforms, and a deep understanding of audience engagement strategies. This role focuses on driving brand awareness, audience growth, and lead generation through impactful social media campaigns and innovative content creation.

Key Responsibilities

* Social Media Management:

* Manage and grow social media accounts on platforms such as Instagram, Facebook, LinkedIn, Snap Chat, TikTok, YouTube etc.

* Create and schedule engaging, platform-specific content (posts, stories, reels, videos) tailored to the brand’s tone of voice.

* Collaborate with influencers to amplify brand presence and build meaningful partnerships.

* Community management: monitor and respond to the critical and important messages, inquiries and feedback from the users.

* Content Creation:

* Develop creative and visually appealing content, including graphics, videos, and compelling copywriting.

* Craft storytelling campaigns aligned with the brand’s message and business objectives.

* Strategic Planning:

* Develop content calendar plan for all platforms.

* Design and execute comprehensive social media strategies to achieve goals such as brand awareness, engagement, and lead generation.

* Leverage audience segmentation and targeting techniques to drive better campaign results.

* Analytics and Reporting:

* Use analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite, etc.) to track campaign performance and generate actionable insights.

* Prepare monthly performance reports and adapt strategies based on data-driven findings.

* Advertising Campaigns:

* Plan, create, and manage paid social media ad campaigns, optimizing for maximum ROI.

* Conduct A/B testing and retargeting to refine audience targeting and campaign effectiveness.

* Trend Awareness and Innovation:

* Stay updated on social media trends, platform updates, and new algorithms.

* Introduce innovative ideas and approaches to keep the brand at the forefront of digital trends.

Required Skills and Competencies

Core Skills:

* Proven expertise in managing and growing social media accounts across multiple platforms.

* Strong content creation skills, including graphic design, video production, and copywriting.

* Strategic thinking with the ability to design and implement effective social media campaigns.

Technical Skills:

* Proficiency in tools like Canva, Adobe Photoshop, Adobe Premiere Pro, or equivalent design and video editing software.

* Familiarity with social media analytics and ad management tools (e.g., Meta Business Suite, Google Analytics).

* Understanding of SEO practices and content marketing integration.

Interpersonal Skills:

* Highly creative with the ability to think outside the box.

* Collaborative mindset to work closely with internal teams and external partners.

* Strong time management skills to handle multiple projects and deadlines effectively.

Qualifications and Experience

* Bachelor’s degree in Marketing, Communications, or a related field.

* At least 2+ years of UAE experience in social media marketing or a similar role.

* Fluency in English; additional languages are a plus.

* Previous experience in beauty, cosmetics or fragrance industries is essential.

*Knows to handle marketing on online selling platforms such as Amazon, Noon, etc.

Job Types: Full-time, Permanent

Pay: AED2,500.00 - AED3,500.00 per month

Application Question(s):

• Have you done marketing on online selling platforms such as Amazon, Noon, etc?

Education:

• Bachelor's (Preferred)

Experience:

• UAE: 2 years (Required)

Location:

• Dubai (Preferred)