Digital Marketing Executive

Job Summary:

We are seeking a creative, data-driven, and results-oriented Digital Marketer to plan, execute, and optimize our online marketing campaigns. The ideal candidate will be responsible for increasing brand awareness, driving website traffic, and generating sales through various digital channels including social media, email, SEO, SEM, and paid advertising.

Key Responsibilities:

Develop, implement, and manage digital marketing campaigns across multiple channels (Google Ads, Meta, Instagram, LinkedIn, YouTube, etc.)

Plan and oversee organic and paid social media strategies to grow followers, engagement, and conversions

Conduct keyword research and optimize website content for SEO to improve organic visibility

Manage and optimize PPC (Pay-Per-Click) campaigns to achieve maximum ROI

Create, schedule, and analyze email marketing campaigns and newsletters

Monitor and analyze performance metrics using tools such as Google Analytics, Meta Business Suite, and other marketing dashboards

Collaborate with the content and design teams to create visually appealing and high-converting digital assets

Stay updated with the latest trends and best practices in digital marketing, SEO, and social media algorithms

Identify new growth opportunities and propose creative marketing strategies

Prepare and present reports on campaign performance, traffic, conversions, and ROI

Key Skills & Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or a related field

2 years of experience in digital marketing or a similar role

Strong understanding of digital marketing concepts, tools, and strategies

Hands-on experience with Google Ads, Facebook Ads Manager, SEO tools (SEMRush, Ahrefs, etc.), and email marketing software

Proficiency in Google Analytics, Google Tag Manager, and CRM platforms

Excellent communication and analytical skills

Creative mindset with attention to detail

Ability to manage multiple campaigns and meet deadlines

Preferred Qualifications (Optional):

Experience in e-commerce or jewelry/fashion/luxury industry

Certification in Google Ads, Meta Ads, or HubSpot

Basic knowledge of graphic design tools (Canva, Photoshop) or video editing

Performance Metrics:

Website traffic growth

Sale generation and conversion rates

ROI on paid campaigns

Engagement and follower growth on social media

Email open and click-through rates

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person