Digital Marketing Executive

About Archism

At Archism, we are redefining the future of construction, real estate, and manufacturing through intelligent, tech-driven solutions. Our ecosystem includes AI-powered estimating, immersive 3D customization, and industry-specific CRMs and ERPs—helping businesses build smarter and sell faster.

As we scale, we are looking for driven marketing professionals who can amplify our brand presence, generate high-quality leads, and support our rapid growth across global markets.

Position Overview

The Marketing Executive will play a critical role in driving Archism’s digital growth by managing performance marketing campaigns, WhatsApp and Email Marketing initiatives, brand campaigns, and SEO strategies. This role requires a balance of analytical thinking, creative content development, and agency management to deliver measurable business impact.

The ideal candidate is data-driven, hands-on with content, and experienced in collaborating with digital marketing agencies to execute campaigns that improve brand visibility, website traffic, and lead generation.

Key Responsibilities1. Performance Marketing

• Plan, execute, and optimize paid campaigns across Meta Ads, LinkedIn Ads, Email Marketing, WhatsApp Marketing, and other relevant channels.
• Drive lead generation and brand awareness for Archism’s products across construction, real estate, and manufacturing segments.
• Monitor and analyze key performance metrics such as CPC, CPM, CPA, ROI, and conversion rates.
• Conduct A/B testing on ad creatives, copy, targeting, and landing pages to improve performance.
• Optimize budgets and ensure customer acquisition costs remain within defined targets.

2. Content Writing & Strategy

• Create compelling, high-quality content for websites, landing pages, blogs, social media, email campaigns, and product marketing materials.
• Develop content that clearly communicates Archism’s value proposition and resonates with B2B audiences.
• Write SEO-optimized content to support organic traffic growth and lead generation.
• Collaborate with product, sales, and design teams to ensure messaging consistency across all channels.
• Stay updated on industry trends in prop-tech, construction-tech, and manufacturing-tech to keep content relevant and impactful.

3. SEO & Web Optimization

• Execute on-page and off-page SEO strategies to improve organic rankings for Archism’s products and solutions.
• Conduct keyword research, optimize metadata, and build quality backlinks.
• Analyze website performance using Google Analytics and Google Search Console to identify growth opportunities.
• Ensure all digital content adheres to SEO best practices and supports long-term organic visibility.

4. Digital Marketing Agency Management

• Manage and coordinate with external digital marketing agencies handling paid media, SEO, and content execution.
• Provide clear briefs, performance feedback, and strategic direction aligned with Archism’s growth objectives.
• Evaluate agency performance against defined KPIs and recommend optimizations when needed.
• Ensure timely and accurate reporting from agencies for internal review.

5. Reporting & Analytics

• Prepare and present regular performance reports covering paid campaigns, SEO, content, and lead generation metrics.
• Track and analyze KPIs such as website traffic, CTR, CPC, conversion rates, CAC, and ROI.
• Use tools like Google Analytics, SEMrush, Ahrefs, and other platforms to support data-driven decision-making.

6. Brand Development

• Support the development and strengthening of the Archism brand across all digital channels.
• Ensure consistent brand messaging, tone, and positioning across campaigns and content.
• Contribute to building digital marketing guidelines and best practices for the brand.

Qualifications & RequirementsEducation & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 2–4 years of experience in performance marketing, content writing, and SEO.
• Demonstrated experience delivering measurable results in lead generation and brand growth.
• Proven experience managing digital marketing agencies and multi-channel campaigns.

Skills & Competencies

• Strong hands-on experience with Meta Ads, LinkedIn Ads, Email Marketing, and WhatsApp Marketing platforms.
• Solid understanding of SEO principles and tools such as SEMrush, Ahrefs, Moz, and Google Search Console.
• Excellent content writing skills, particularly for B2B and SaaS audiences.
• Ability to manage multiple campaigns and prioritize tasks in a fast-paced environment.
• Experience with email marketing platforms such as Mailchimp, HubSpot, or Klaviyo is a plus.
• Proficiency in Google Analytics, Google Tag Manager, and reporting dashboards.
• Strong communication and stakeholder management skills.
• Knowledge of conversion rate optimization (CRO) is an added advantage.

Why Join Archism?

• Be part of a fast-growing tech company transforming traditional industries.
• Work on innovative products with real-world impact.
• Collaborate with a passionate, forward-thinking team.
• Opportunity for career growth and ownership in a scaling organization.

Job Type: Full-time

Pay: ₹12,000.00 - ₹30,000.00 per month

Work Location: In person