Digital Marketing Executive

Roles & Responsibilities

• Develop and implement digital marketing strategies to strengthen the online presence of the DG Knitting brand
• Create and manage IndiaMART content and posts
• Develop engaging, creative content including impactful taglines and post designs to highlight products and build brand trust
• Manage content across digital platforms: Instagram, LinkedIn, Facebook, YouTube, and Email Marketing
• Plan and execute effective email marketing strategies to attract and engage the right customers
• Design and publish regular social media posts, reels, and stories for product promotion, company culture, processes, and festival campaigns
• Promote company culture, events, internal activities, and customer trust initiatives
• Create and maintain the digital product catalog with accurate specifications, images, and descriptions
• Write product-focused taglines and captions highlighting features and end-use applications (e.g., T-shirt fabric, activewear)
• Promote exhibitions, customer visits, and internal events through social media platforms
• Coordinate with production teams to gather content inputs for marketing materials
• Monitor social media trends, audience engagement, and campaign performance to optimize content strategies
• Collaborate with agencies or freelancers for photography, videography, and design work (if required)
• Analyze performance data using social media insights and Google Analytics to track growth, reach, and engagement

Skills & Qualifications

• Bachelor’s degree in Marketing, Digital Media, or a related field
• Minimum 3 years of hands-on experience in digital marketing and content creation
• Ability to convert technical/industrial product features into market-ready content
• Strong content writing skills with clarity, creativity, and engagement focus
• Proficiency in social media management tools
• Hands-on experience with Canva, Adobe Photoshop/Illustrator (basic), CapCut or InShot
• Basic understanding of SEO, keyword research, and analytics tools

Soft Skills

• Creative thinker with a strong sense of branding and design aesthetics
• Self-motivated, proactive, and well-organized
• Ability to meet deadlines in a fast-paced environment
• Strong communication and collaboration skills
• Adaptable to evolving digital trends and formats

Job Type: Full-time

Pay: ₹20,000.00 - ₹24,000.00 per month

Work Location: In person