Digital Marketing Executive

Roles & Responsibilities of a Digital Marketing Executive

• Digital Marketing Strategy Execution

Execute digital marketing strategies across platforms to increase brand awareness, reach, and customer engagement.

• Social Media Marketing

Manage social media platforms (Instagram, Facebook, LinkedIn, etc.), including content planning, posting, boosting, and engagement.

• Content Planning & Content Calendar Management

Create and maintain a monthly content calendar for social media, campaigns, offers, festivals, and brand activities; ensure timely execution.

• Performance Marketing Support

Assist in running and monitoring paid campaigns on Meta (Facebook & Instagram), Google Ads, and other platforms; track ROI and optimize campaigns.

• SEO & Website Support

Support basic SEO activities including keyword research, on-page optimization, website content updates, and traffic monitoring.

• Campaign Planning & Execution

Plan and execute digital campaigns for product launches, store openings, festive offers, influencer collaborations, and promotions.

• Influencer & Collaboration Coordination

Coordinate with influencers and partners for paid or in-kind (value exchange) collaborations; manage content timelines and deliverables.

• Analytics & Reporting

Track performance metrics such as reach, engagement, leads, conversions, and website traffic; prepare weekly/monthly reports with insights.

• Online Reputation Management (ORM)

Monitor and manage reviews, comments, DMs, and brand mentions across platforms; handle customer queries and feedback professionally.

• Trend & Market Research

Stay updated with digital trends, platform updates, competitor activities, and consumer behavior; suggest innovative ideas.

• Coordination with Creative & Internal Teams

Work closely with designers, videographers, agencies, and internal teams to ensure consistent brand communication.

• Data & Documentation Management

Maintain records of campaigns, creatives, budgets, influencer collaborations, content calendars, and performance data.

Job Type: Full-time

Pay: ₹30,000.00 - ₹30,654.11 per month

Application Question(s):

• What is your current monthly in-hand salary?
• What is your current location?
• Are you willing to work on-site? ( Corporate office - Zirakpur )

Work Location: In person