Digital Marketing Executive

About Us

Flying Squirrel Holidays is a 11-year-old premier international travel company with a presence in Kolkata and Dubai, specializing in bespoke, luxury travel experiences across the globe. With a commitment to exceptional service and culturally immersive journeys, we craft unforgettable itineraries for discerning travellers seeking elegance, authenticity, and adventure. Our team with deep destination expertiese, is passionate about storytelling, travel, and excellence in every detail.

Role Overview

We are seeking a highly skilled Digital Marketing Executive with deep, hands-on expertise in organic search growth who can seamlessly blend strategic thinking, hands-on execution, and data-led decision-making. This role is ideal for someone who understands how inspirational travel storytelling intersects with performance-driven digital marketing and has a deep, practical understanding of how modern digital ecosystems work.

Key Responsibilities

SEO & Organic Growth

• Lead and execute organic SEO strategy, covering technical SEO, content optimization and authority-building initiatives going beyond traditional on-page and off-page practices.
• Conduct advanced keyword research using multiple tools (Google Keyword Planner, Ahrefs, SEMrush, Mangools etc.), with a strong focus on destination-led and intent-driven travel searches.
• Build search intent–based content frameworks (informational, commercial, transactional) for travel-related queries.
• Perform competitor and SERP analysis, including featured snippets, People Also Ask, and zero-click results.
• Handle technical SEO audits and implementation including crawlability, indexation, site architecture, internal linking, schema markup, Core Web Vitals, and page performance.
• Work closely with developers to resolve technical SEO issues and ensure SEO best practices are baked into site releases.
• Monitor and manage index coverage, redirects, canonicalization and structured data.
• Optimize content for search intent, UX, Core Web Vitals, E-E-A-T, and semantic search, going beyond traditional on-page and off-page SEO.
• Manage content audits, refreshes, internal linking strategies and performance tracking.
• Drive Local SEO, including Google Business Profile optimization, citations, reviews, and geo-targeted keyword strategies.
• Improve visibility for location-based travel searches and brand discovery.
• Leverage AI tools for SEO, including keyword clustering, content ideation, optimization, and performance analysis.

Paid Campaign Management

• Plan, execute, and optimize campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).
• Manage budgets, bidding strategies, creatives and audience segmentation to drive high-quality travel leads.
• Continuously optimize campaigns through testing, funnel analysis and performance insights.

Social Media & Content Strategy

• Develop and execute a social media strategy aligned with Flying Squirrel Holidays’ premium brand voice.
• Lead content planning and storytelling for destinations, itineraries, and travel experiences.
• Work closely with creative teams to produce engaging, high-quality content.
• Analyze social performance and refine strategies using platform and campaign analytics.

Growth & Email Marketing

• Drive growth marketing initiatives across acquisition, engagement and retention.
• Plan and execute email marketing campaigns, including segmentation, automation, newsletters and lead nurturing.
• Identify and test new growth opportunities using data and AI-driven tools.

Analytics & Performance Reporting

• Track and analyze performance using Google Analytics (GA4), Google Search Console, Google Ads, Meta Ads Manager and social media analytics tools.
• Translate data into actionable insights and clear performance reports aligned with business and seasonal travel goals.

Skills & Qualifications

• Minimum 5 -8 years of hands-on experience in digital marketing, preferably within travel, hospitality, lifestyle, or luxury brands.
• Proven expertise in organic SEO, including technical SEO, content strategy and Local SEO.
• Extensive experience managing Google and Meta advertising campaigns end-to-end.
• Demonstrated capability in social media strategy and content development.
• Hands-on experience with WordPress, including content publishing, on-page SEO implementation, basic site structure understanding and coordination with developers.
• Working knowledge of AI tools for SEO, content optimization, and growth marketing.
• Strong proficiency in Google Analytics (GA4), Google Search Console, and campaign & social media analytics tools.
• Strong analytical mindset with the ability to convert data into growth actions.
• Excellent communication and cross-functional collaboration skills.

Why Join Flying Squirrel Holidays

• Work with a brand known for bespoke international travel experiences.
• Be part of a team that values expertise, creativity, and performance.
• Opportunity to shape and scale the digital growth of a premium travel brand.

Apply now or share your profile at careers@flyingsquirrelholidays.com

Job Types: Full-time, Permanent

Pay: Up to ₹40,000.00 per month

Work Location: In person