Digital Marketing Executive

Key Responsibilities

1. Search Engine Optimization (SEO)

• Perform keyword research and competitor analysis
• Optimize website content, landing pages, meta tags, and URLs
• Manage on-page and off-page SEO activities
• Monitor website performance using Google Analytics and Search Console
• Improve organic traffic and search engine rankings

2. Social Media Management

• Plan, create, and schedule content for platforms such as Facebook, Instagram, LinkedIn, and others
• Manage daily social media activities including posts, stories, comments, and messages
• Monitor engagement, respond to queries, and build an online community
• Run social media campaigns to increase brand awareness and leads

3. Search Engine Marketing (SEM)

• Plan and execute paid search campaigns on Google Ads
• Perform keyword targeting, bidding strategies, and A/B testing
• Monitor and optimise campaign performance to achieve ROI
• Prepare weekly and monthly performance reports

4. Meta & Google Ads Management

• Create, manage, and optimise ad campaigns on Meta (Facebook & Instagram) and Google Ads
• Develop ad creatives, ad copies, and landing page strategies
• Track conversions, CTR, CPC, and ROAS
• Manage advertising budgets effectively

5. E-commerce Website & Inventory Management

• Manage product listings, pricing, images, and descriptions on the e-commerce website
• Monitor stock levels and update inventory regularly
• Coordinate with operations and sales teams to ensure accurate inventory
• Ensure smooth online customer experience and order flow

6. Content & Campaign Support

• Coordinate with designers and content writers for marketing materials
• Assist in planning promotional campaigns, offers, and seasonal sales
• Ensure brand consistency across all digital platforms

7. Reporting & Analysis

• Track and analyse performance metrics across all digital channels
• Prepare detailed reports and insights for management
• Suggest improvements based on data and trends

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in digital marketing
• Strong knowledge of SEO, SEM, Google Ads, and Meta Ads
• Experience with social media platforms and tools
• Basic knowledge of e-commerce platforms and inventory management
• Familiarity with Google Analytics, Search Console, and ad managers
• Good communication and coordination skills
• Ability to work independently and meet deadlines

Job Types: Full-time, Permanent