Job Title: Digital Marketing Executive
Experience:
2–3 Years
Location:
Sholinganallur, chennai
Employment Type:
Full-time
Job Summary
We are looking for a results-driven
Digital Marketing Executive
with 2–3 years of hands-on experience in SEO, content creation, analytics, and performance optimization. The ideal candidate should be data-oriented, content-savvy, and up to date with search engine and answer engine trends.
Key Responsibilities
SEO (On-page & Off-page)
Perform keyword research, competitor analysis, and search intent mapping
Optimize website pages (meta tags, headings, internal linking, schema markup)
Handle off-page SEO activities: backlinks, guest posts, directory submissions
Monitor rankings, traffic, and SEO performance
Answer Engine Optimization (AEO)
Optimize content for featured snippets, FAQs, voice search, and AI-driven search results
Structure content using schema, Q&A formats, and conversational keywords
Improve content visibility in Google snippets and AI answer engines
Content Writing & Optimization
Create SEO-friendly content: blogs, landing pages, website copy, FAQs
Optimize existing content for SEO and AEO performance
Ensure content aligns with brand voice and business goals
Analytics & Reporting
Track and analyze performance using
Google Analytics (GA4)
and Search Console
Generate weekly/monthly reports on traffic, conversions, and keyword performance
Provide actionable insights based on data
Collaboration & Strategy
Work with design and development teams for SEO implementation
Stay updated with latest SEO, AEO, and Google algorithm changes
Required Skills
Strong knowledge of
SEO (On-page & Off-page)
Hands-on experience with
Google Analytics (GA4)
and Google Search Console
Understanding of
Answer Engine Optimization (AEO)
and voice search
Excellent
content writing and editing skills
Keyword research tools (Ahrefs, SEMrush, Ubersuggest, etc.)
Basic knowledge of HTML, schema markup, and CMS platforms (WordPress preferred)