Digital Marketing Executive

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyse data across multiple channels.

Key Responsibilities

• Campaign Management
• Run ads on Google Ads and Meta Ads.
• Set budgets, targeting, and bidding strategies.
• Monitor and optimize campaign performance.
• SEO & Website
• Keyword research and on-page SEO.
• Improve website ranking on Google Search.
• Landing page optimization for conversions.
• Lead Generation
• Create lead forms, landing pages.
• Run campaigns for B2B leads.
• Content Marketing
• Social media posts (LinkedIn, Instagram).
• Blogs, case studies, email campaigns.
• Analytics & Reporting
• Use Google Analytics
• Track CTR, CPC, conversions, ROI. Weekly/monthly performance reports.
• Lead Handling
• Follow up on digital leads (calls, emails, WhatsApp).
• Qualify leads (budget, requirement, timeline).
• Sales Pitch
• Explain products/services.
• Share proposals & quotations.
• Coordination
• Work with technical & field sales team.
• Arrange demos / meetings.
• Closing & Follow-ups
• Negotiate and close deals.
• Post-sales follow-up and customer retention.