Digital Marketing Executive

• Develop and implement digital marketing strategies to increase brand awareness and online visibility.
• Manage the company's digital marketing activities across all online platforms.
• Plan, create, and publish engaging content for social media platforms including Instagram, Facebook, LinkedIn, TikTok, and Google Business Profile.
• Design and execute social media content calendars aligned with marketing objectives.
• Create creative posts, reels, videos, stories, banners, and promotional content for digital platforms.
• Manage and optimize paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Monitor campaign performance and optimize advertisements to maximize ROI.
• Increase social media engagement, followers, website traffic, and online inquiries through effective campaigns.
• Generate qualified marketing leads through digital marketing campaigns.
• Monitor social media trends and recommend innovative content ideas to improve engagement.
• Maintain and regularly update the company website, service pages, blogs, and online profiles.
• Improve website performance through SEO (Search Engine Optimization) best practices.
• Conduct keyword research and optimize website content for search engines.
• Monitor website traffic using Google Analytics and prepare performance reports.
• Manage Google Business Profile and improve local search visibility.
• Plan and execute email marketing campaigns, newsletters, and promotional email communications.
• Develop WhatsApp marketing campaigns and customer engagement initiatives.
• Coordinate with graphic designers, photographers, and videographers to produce high-quality marketing materials.
• Ensure consistent branding across all digital platforms and marketing materials.
• Research digital marketing trends, competitor activities, and emerging online marketing opportunities.
• Monitor online reviews and customer feedback and coordinate responses to maintain the company's online reputation.
• Prepare monthly digital marketing reports including campaign performance, website traffic, social media analytics, and lead generation.
• Track key performance indicators (KPIs) such as reach, impressions, engagement, Click-Through Rate (CTR), Cost Per Click (CPC), conversions, and ROI.
• Create and manage landing pages for marketing campaigns.
• Optimize digital campaigns through A/B testing and performance analysis.
• Collaborate with management to develop seasonal promotions, online campaigns, and brand awareness initiatives.
• Maintain a digital library of marketing assets, photos, videos, and promotional materials.
• Stay updated with the latest digital marketing tools, AI technologies, and social media algorithms.
• Ensure all digital marketing activities comply with company branding guidelines and platform policies.
• Perform any other digital marketing duties assigned by management.

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.
• Minimum 2-3 years of UAE experience in Digital Marketing, preferably in Technical Services, MEP, Facility Management, or service-based industries..
• Strong knowledge of Social Media Marketing, Google Ads, Meta Ads, SEO, Content Creation, Website Management, and Digital Analytics.
• Strong knowledge of KPIs, CTR, CPC, conversions, engagement rate, and ROI tracking to measure campaign effectiveness.
• Hands-on experience in creating and managing social media campaigns, content calendars, posts, reels, and digital promotions.
• Strong knowledge of UAE market.
• UAE driving license is an advantage.

Pay: AED3,500.00 - AED4,000.00 per month

Work Location: In person