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Digital Marketing Executive - 60% Social Media 40% Generalist focus
India
Role Title
:
Digital Marketing Executive - 60% Social Media 40% Generalist focus
Location
:
Pune
Scope
:
We're seeking an enthusiastic Marketing Executive to primarily manage our social media presence while assisting with broader digital marketing activities.
Primary Responsibilities: Social Media Management 60%
Social Media Strategy & Execution
- Manage daily posting and engagement across LinkedIn, Twitter, and other relevant platforms
- Create engaging social media content including graphics using pre-set templates
- Monitor and respond to comments, messages, and community interactions
- Track social media metrics and provide weekly performance reports
- Grow follower base and engagement rates across all platforms
Content Creation for Social Channels
- Design visually appealing posts using tools like Canva
- Write compelling captions that drive engagement and brand awareness
- Create social media content calendars and schedule posts using automation tools
- Develop platform-specific content strategies for different audiences
- Take ownership of industry communities & nurture regularly
Secondary Responsibilities: Digital Marketing Support 40%
SEO & Content Optimization
- Assist with keyword research and SEO optimization
- Support Answer Engine Optimization (AEO) / AI SEO strategies
- Help optimize website content and blog posts for search engines
- Support content performance analysis and reporting Content Strategy Support
- Assist in developing annual/quarterly/monthly calendars
- Help create blog posts, email content, and marketing materials
- Use AI tools for content creation and optimization
- Support webinar promotion and event marketing activities
Marketing Functions Assistance
- Support HubSpot and other marketing automation platforms
- Assist with email campaign setup and monitoring
- Create landing pages, microsites using no-code platforms and work on conversion rate optimization
- Support campaign performance tracking and analysis
Required Qualifications
Experience & Skills
- Marketing Experience: 1-2 years in digital marketing, social media, or related field
- Social Media Proficiency: Strong understanding of major social platforms (LinkedIn, Twitter, Facebook, Instagram)
- Content Creation: Basic graphic design skills and familiarity with design tools (Canva)
- Writing Skills: Good written communication with ability to create engaging social media content
- Tech Savvy: Comfortable with marketing tools and platforms
- Analytics Mindset: Interest in tracking metrics and understanding performance data
- Agency background preferred
Educational Background
- Bachelor's/master's degree in marketing, Communications, Business, or related field
- Relevant certifications in digital marketing or social media management (preferred)
Personal Qualities
- Growth-Oriented: Strong desire to expand marketing expertise
- Creative Thinking: Ability to generate fresh content ideas and engaging posts
- Detail-Oriented: Careful attention to brand consistency and content quality
- Self-Motivated: Can work independently while seeking guidance when needed
- Collaborative: Works well with team members and external partners
- Adaptable: Comfortable with changing priorities and expanding skill set
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