Digital Marketing Executive (Fashion Retail)

Digital Marketing Executive (Fashion Retail)

Job Description

• Develop and execute monthly and annual brand campaigns to strengthen brand presence and drive both online and offline sales.
• Plan and implement seasonal launches, promotional initiatives, and festive campaigns.
• Coordinate with internal teams and external partners (designers, printers, event organizers, contractors) to ensure seamless campaign execution.
• Collaborate with digital marketing agencies to strategize and manage campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other platforms.
• Curate and plan engaging social media content in line with the brand's tone and identity.
• Drive e-commerce campaigns, product launches, and seasonal promotions in collaboration with key stakeholders.
• Design, oversee, and coordinate the production of promotional materials (e.g., signage, posters) for sales and marketing use.
• Oversee email marketing, CRM, customer databases, and loyalty programs to boost customer engagement and retention.
• Track industry trends, consumer insights, competitor activities, and kids' fashion trends to identify growth opportunities.
• Other ad-hoc projects as assigned.

Requirements

• With 3-5 years of experience in marketing, preferably in fashion, retail, or lifestyle brands.
• Good working knowledge of E-commerce (Shopify), digital marketing and social media management.
• Experience in campaign management and influencer collaborations.
• Strong presentation, communication and interpersonal skills.
• Proficient in Adobe Photoshop, InDesign, Illustrator and/or Canva.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Passionate, creative and highly committed with a positive attitude.

Interested applicants, please call (Eve) Leong Er Evelyn (CEI Reg. No.

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Email your detailed resume in MS Words format to:

We regret that only short-listed candidates will be notified.