Digital Marketing Executive / PPC

• Job Description for Digital Mrketing executive and PPC

Experience: Up to 2.5 Years

Industry Preference: Service Industry

Employment Type: Full-Time

Role Overview

We are looking for a proactive and result-driven Digital Marketing Executive with service industry experience and strong expertise in lead generation through Meta (Facebook & Instagram) Ads and Google Ads. The ideal candidate should possess an analytical mindset, strong problem-solving skills, and a passion for driving measurable growth.

Key Responsibilities

Plan, execute, and optimize digital marketing campaigns focused on lead generation across Meta Ads and Google Ads platforms.

Create and manage ad copies, creatives, targeting strategies, and budgets to maximize ROI.

Monitor campaign performance metrics such as CPL, CTR, conversion rate, and ROAS.

Perform A/B testing on ad creatives, landing pages, and audiences to improve performance.

Analyze data and prepare regular performance reports with actionable insights.

Coordinate with design and content teams for ad creatives and landing page optimization.

Conduct keyword research, audience research, and competitor analysis.

Ensure brand consistency and compliance across all digital platforms.

Stay updated with the latest digital marketing trends, tools, and platform updates.

Required Skills & Qualifications

Up to 2.5 years of hands-on experience in digital marketing (service industry preferred).

Proven experience in lead generation campaigns.

Strong working knowledge of Meta Ads Manager and Google Ads.

Good understanding of funnels, landing pages, and conversion optimization.

Analytical mindset with the ability to interpret data and solve performance issues.

Basic knowledge of Google Analytics and tracking tools.

Excellent communication and coordination skills.

Preferred Attributes

Problem-solving attitude with attention to detail.

Ability to manage multiple campaigns simultaneously.

Results-oriented and data-driven approach.

Job Description – PPC Executive

Experience: Up to 2.5 Years

Industry Preference: Service Industry

Employment Type: Full-Time

Role Overview

We are seeking a skilled PPC Executive with service industry experience to manage and optimize paid advertising campaigns on Google Ads and Meta Ads. The role requires a strong analytical mindset, lead generation expertise, and the ability to continuously improve campaign performance through data-driven decisions.

Key Responsibilities

Plan, launch, and manage PPC campaigns on Google Ads and Meta platforms.

Focus on high-quality lead generation and cost optimization.

Perform keyword research, bidding strategy management, and audience targeting.

Track, analyze, and optimize campaigns based on performance metrics.

Identify underperforming ads and implement corrective actions.

Prepare daily, weekly, and monthly performance reports.

Manage ad budgets efficiently to achieve campaign goals.

Collaborate with internal teams to align ads with business objectives.

Stay updated with PPC best practices and platform changes.

Required Skills & Qualifications

Up to 2.5 years of experience in PPC or paid media roles.

Hands-on expertise in Google Ads and Meta Ads.

Strong experience in service-based lead generation campaigns.

Analytical mindset with strong problem-solving abilities.

Understanding of conversion tracking, pixels, and basic analytics.

Good knowledge of ad copy optimization and A/B testing.

Job Type: Full-time

Pay: From ₹25,000.00 per year

Benefits:

• Provident Fund

Work Location: In person