Digital Marketing Executive/ SEO

Job Position- SEO Specialist Location- Bhubaneswar Experience- 2-3 Years Salary- Negotiable Company Introduction: iServeU is a modern banking infrastructure provider in APAC region, empowering financial enterprises with embedded fintech solutions for their customers. iServeU is one of the few certified partners with National Payment Corporation of India (NPCI), VISA for various products. iServeU also provides a cloud-native, micro services-enabled, distributed platform with over 5000 possible product configurations with a low code/no code interface to banks, NBFCs, Fintech, and other regulated entities. • We process around 2500 transactions per second by levering distributed & auto scale technology like K8. • Our core platform combines of 1200+ micro services. • Our customer list includes Fintech start-ups, top tier private banks to PSU bank. We operate in five countries and help customers constantly change the way financial institutions operate and innovate. • Our solutions currently empowers over 20 banks and 250+ enterprises across India and abroad. • Our platform seamlessly manages the entire transaction lifecycle, including withdrawals, deposits, transfers, payments, and lending through various channels like digital, branch, agents. Our team of 500+ employees, with over 80% in technology roles is spread across offices in Bhubaneswar, Bangalore and Delhi. We have raised $8 million in funding to support our growth and innovation. For more details visit: www.iserveu.in Key Responsibilities: 1. Search Engine Optimization (SEO): · Conduct keyword research and analysis to identify opportunities for website content optimization and ranking improvements. · Optimize on-page elements, including meta tags, headings, content, and internal linking to improve website search engine visibility. · Implement technical SEO best practices, including site structure, URL optimization, and mobile responsiveness. · Monitor and analyse website performance using SEO tools and make data-driven recommendations for continuous improvement. 2. Content Marketing: · Collaborate with the content team to create SEO-friendly content that aligns with iServeU's marketing objectives and target audience. · Ensure content is optimized for search engines and leverage keyword research to drive organic traffic. 3. Digital Marketing Strategy: · Develop and execute digital marketing campaigns across various channels, including social media, email marketing, display advertising, and search engine marketing (SEM). · Use analytics tools to monitor campaign performance and identify areas for optimization and increased ROI. 4. Website Management: · Regularly update and maintain the company website, ensuring all content is up-to-date and accurately represents the brand and offerings. · Collaborate with web developers to implement necessary changes and improvements to enhance user experience and conversion rates. 5. Analytics and Reporting: · Track and analyse key performance indicators (KPIs) related to SEO and digital marketing initiatives, preparing regular reports for management. · Use data insights to measure campaign success, identify trends, and recommend actionable improvements. 6. Collaboration and Communication: · Work closely with cross-functional teams, including marketing, design, and development, to ensure alignment and consistency across all digital channels. · Coordinate with external agencies and vendors as needed to execute specific digital marketing initiatives. Requirements Requirements: · Bachelor's degree in Marketing, Digital Marketing, or a related field. · Proven experience in digital marketing with a focus on SEO strategy and implementation. · Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc. · Solid understanding of search engine algorithms and ranking factors. · Strong analytical skills with the ability to interpret data and make data-driven decisions. · Creative thinking and problem-solving skills to develop innovative digital marketing campaigns. · Excellent communication and interpersonal skills to collaborate effectively with various teams and stakeholders. · Knowledge of the fintech industry and financial products/services is a plus.