Digital Marketing Executive (Social Media & Ads Specialist)

Job Overview

We are seeking a dynamic and creative Digital Marketing Executive who can manage our social media platforms and run effective ad campaigns on Meta (Facebook + Instagram) and Google Ads.
The ideal candidate will have hands-on experience in content creation, campaign management, performance optimization, and analytics.

Key Responsibilities1. Social Media Management

• Plan, create, and schedule engaging content across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)
• Develop monthly social media calendars and campaign ideas.
• Manage engagement — reply to DMs, comments, and increase brand interaction.
• Track growth metrics and prepare weekly/monthly performance reports.
• Coordinate with the design and content teams for creatives and videos.

2. Meta Ads (Facebook & Instagram)

• Create, manage, and optimize ad campaigns for awareness, traffic, and lead generation.
• Define audience targeting, placements, and A/B testing strategies.
• Manage budgets efficiently to maximize ROAS and reduce CPL.
• Analyze campaign insights and recommend improvement strategies.

3. Google Ads

• Plan and execute campaigns on Search, Display, and YouTube.
• Conduct keyword research and competitor analysis.
• Optimize bids, ad copies, and landing pages to improve conversions.
• Track and report key metrics: CTR, CPC, Conversion Rate, and ROAS.

Requirements

• Minimum 1–3 years of experience in social media management and paid ads.
• Proven track record of running Meta Ads & Google Ads.
• Good understanding of marketing funnels, retargeting, and pixel setup.
• Strong copywriting, analytical, and reporting skills.
• Basic knowledge of Canva, CapCut, or Adobe tools is a plus.
• Self-motivated, creative, and performance-driven.

Preferred Qualifications

• Certification in Meta Blueprint or Google Ads (bonus point).
• Experience managing multiple brands or clients at once.
• Familiarity with UAE market and local audience behavior.

Compensation & Growth

• Salary: AED 3,000 – 6,000/month (based on experience and performance)
• Opportunity to grow into Senior Performance Marketer or Marketing Manager role.

Job Type: Full-time

Pay: AED3,000.00 - AED6,000.00 per month