Digital Marketing Executive(hybrid Role)

Job description / Role

We are seeking a proactive and creative Marketing Executive to support the planning, execution, and optimization of our marketing activities. This hybrid role combines both on-site and remote work, offering flexibility while ensuring strong collaboration with the marketing and sales teams. The ideal candidate will have a solid understanding of current marketing tools, strong communication skills, and the ability to manage multiple projects in a fast-paced environment.

Key Responsibilities Marketing Strategy & Planning

• Assist in developing marketing strategies and campaigns aligned with company goals.
• Conduct market research to identify opportunities, customer insights, and competitive trends.
• Support brand positioning and ensure consistent messaging across all platforms.

Digital Marketing

• Manage and update company social media accounts (content creation, scheduling, engagement).
• Assist in running digital campaigns across Google, Meta, LinkedIn, or other advertising platforms.
• Optimize SEO/SEM activities to boost visibility and performance.
• Monitor analytics and generate performance reports with insights and recommendations.
• Maintain and update company website.

Content Creation

• Create marketing materials including posts, brochures, presentations, newsletters, and ad copies.
• Write, edit, and proofread content for online and offline use.

Lead Generation & Sales Support

• Support lead generation campaigns and follow-up funnels.
• Collaborate with the sales team to create proposals, company profiles, and promotional materials.

Administrative & Coordination Tasks

• Maintain marketing calendars, project lists, and team timelines.
• Coordinate with internal teams and external customers to ensure timely delivery of tasks.
• Manage the assigned teams, customer coordination, and asset preparation.
• Content writing for social media platform.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Provides thought leadership and perspective for adoption where appropriate.

Job Types: Full-time, Permanent

Pay: AED1,500.00 - AED2,000.00 per month