Digital Marketing Expert (SEO/SEM, AI Search & Performance Marketing)

To get shortlisted, Apply here : https://forms.gle/dj3McWv2mFZ1DZeP6

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Important Note: Apply only if you have a minimum of 3 years of experience and are an immediate joiner or can join within 1 week. Applications not meeting these criteria will be automatically rejected.

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Job Description:

We are hiring a Digital Marketing Expert who owns organic search, paid search, and AI-driven discovery end-to-end.

This role goes beyond ranking on Google. You will ensure our brands are discoverable, cited, and recommended across traditional search engines and AI-first platforms such as ChatGPT, Perplexity, Gemini, and Claude.

You are accountable for traffic, leads, ROI, and growth. Strategy matters. Execution matters more.

Key Responsibilities

SEO. Organic & AI Search

• Own SEO strategy across Google, Bing, You.com, and AI search surfaces
• Conduct advanced keyword research, competitor analysis, and opportunity mapping
• Build topical authority via pillar pages, content clusters, and E-E-A-T frameworks
• Optimise on-page, off-page, and technical SEO. Core Web Vitals, site structure, crawl health
• Implement structured data and schema (JSON-LD, FAQ, VideoObject, SoftwareApplication)
• Optimise content for zero-click results, conversational queries, and AI citation visibility
• Monitor rankings, impressions, backlinks, crawl errors, and AI-generated mentions

SEM. Paid Search & Performance

• Plan, execute, and optimise paid search campaigns across Google Ads and Bing Ads
• Own PPC budgets, bidding strategies, and CAC targets
• Continuously test ad copy, keywords, audiences, and landing pages to maximise ROI
• Align paid search with organic and content strategies for full-funnel impact

Content Strategy & Execution

• Define content strategy across blogs, landing pages, comparison pages, case studies, and product content
• Work with writers, designers, and video teams to ship high-quality, search-optimised content
• Leverage AI tools to scale ideation, drafting, optimisation, and experimentation
• Ensure all content is aligned with SEO guidelines and business goals

Analytics, Reporting & Optimisation

• Track performance across organic, paid, and AI discovery channels
• Analyse traffic, conversions, bounce rates, rankings, spend, and ROI
• Produce clear, actionable reports for leadership and stakeholders
• Use insights to continuously refine strategy and execution

Strategy & Enablement

• Define and maintain internal SEO and SEM best practices
• Stay ahead of algorithm changes, AI-search shifts, and digital marketing trends
• Educate internal teams on SEO, content optimisation, and performance marketing fundamentals
• Collaborate closely with product, engineering, content, and design teams

Success Metrics

• Growth in qualified organic and paid traffic
• Lead generation and conversion rate improvement
• Reduced CAC and improved ROI
• Search rankings and topical authority gains
• Visibility and citations in AI-generated responses

Required Skills & Experience

• 3+ years hands-on experience in SEO and SEM
• Strong command of on-page, off-page, and technical SEO
• Proven experience running and optimising Google Ads campaigns
• Proficiency with Google Analytics, GA4, Search Console, Google Ads
• Advanced keyword research and competitive analysis skills
• Strong analytical mindset with the ability to turn data into action
• Excellent communication and project ownership

Preferred / Bonus Experience

• Experience optimising for AI search platforms (ChatGPT, Perplexity, Gemini, Claude)
• Background in B2B SaaS, software products, or digital agencies
• Familiarity with schema.org, HTML, CSS, and basic JavaScript
• Experience with tools like Semrush, Ahrefs, SurferSEO, Frase, NeuronWriter
• Exposure to content-led growth or product-led growth environments

Tools You’ll Use

• SEO & SEM. Google Ads, Semrush, Ahrefs, Bing Ads, Brevo
• Analytics. GA4, Google Search Console
• AI & Content. ChatGPT, Claude, Gemini, Perplexity
• Web & CMS. WordPress, Webflow, basic HTML
• Collaboration. Notion, Slack, Figma, Loom

Why Join Us?

• Be part of a fast-growing, future-focused team that believes in design, tech, and real value creation.
• Shape the next generation of search visibility — beyond blue links, into conversational AI, multimodal discovery, and voice-activated results.
• Flexible work environment (remote-friendly, async where possible).
• Competitive pay + performance incentives for organic lead generation milestones.

Job Types: Full-time, Permanent

Pay: Up to ₹100,000.00 per month

Work Location: Remote