Digital Marketing Freelancer

Position: Digital Marketing Freelancer

Company: Infotroz Solutions

Location: Remote / Work from Anywhere

Job Type: Freelance / Project-Based

Experience: 1–3 years

Reports To: Digital Marketing Manager

Shift: Flexible (Project & deadline-based)

Company Overview

"Infotroz Solutions is a leading consulting and professional services company specializing in data-driven digital transformation. We help businesses enhance their online presence and achieve measurable marketing success using innovative strategies and advanced technology solutions."

About the Role

We are seeking a creative and results-driven Digital Marketing Freelancer to support our marketing campaigns across multiple online platforms. You will be responsible for planning, executing, and optimizing digital marketing initiatives to increase brand visibility, lead generation, and customer engagement.

Key Responsibilities

Develop and implement digital marketing strategies across SEO, SEM, Social Media, and Email Campaigns.

Manage and grow the company’s presence on platforms like Instagram, Facebook, LinkedIn, and YouTube.

Create and optimize ad campaigns on Google Ads and Meta Ads Manager.

Conduct market and competitor research to identify trends and new opportunities.

Monitor website and campaign performance using analytics tools and provide actionable insights.

Collaborate with designers, content writers, and internal teams to execute campaigns.

Improve lead generation funnels and track conversion metrics.

Ensure all digital content aligns with brand guidelines and marketing goals.

Stay updated with the latest digital marketing trends, tools, and algorithms.

Required Skills and Qualifications

Bachelor’s degree in Marketing, Business, IT, or related field.

Proven experience in Digital Marketing (freelance or full-time).

Strong knowledge of Social Media Marketing, SEO, and Paid Ads.

Experience with tools like Google Analytics, Google Ads, Meta Ads Manager, Canva, and Buffer/Hootsuite.

Basic understanding of CRM and Email Marketing tools such as Mailchimp or HubSpot.

Strong communication and project management skills.

Preferred Skills

Experience in creating marketing content (graphics, reels, blogs, etc.)

Knowledge of YouTube SEO and performance marketing.

Understanding of AI-powered marketing tools (ChatGPT, Jasper, etc.).

Familiarity with WordPress or landing page builders.

How to Apply

Interested candidates can share their updated resume and portfolio with subject line "Application – Digital Marketing Freelancer" to "hr@infotroz.com"

Job Types: Full-time, Permanent, Freelance

Pay: ₹15,000.00 - ₹35,303.06 per month

Work Location: In person