Digital Marketing Fresher

Job Overview

Arrotop is looking for an enthusiastic and motivated Digital Marketing Fresher to join our growing team. This role is ideal for someone who is passionate about digital marketing, eager to learn, and excited to contribute to the growth of a dynamic company in the industrial manufacturing and engineering sector.

As a Digital Marketing Executive, you will assist in planning and executing digital marketing strategies that enhance brand awareness, drive engagement, and support lead generation efforts across multiple online platforms.

Key ResponsibilitiesSocial Media Management

• Assist in managing and growing social media platforms such as LinkedIn, Facebook, and Instagram
• Create engaging content including posts, captions, reels, and basic creatives
• Schedule posts and monitor engagement, comments, and messages

Search Engine Optimization (SEO)

• Support on-page and off-page SEO activities to improve website ranking
• Assist with keyword research, content optimization, and meta tags
• Monitor website traffic and SEO performance

Email Marketing

• Help plan and execute email marketing campaigns and newsletters
• Maintain email lists and analyze campaign performance

Analytics & Performance Tracking

• Assist in analyzing marketing performance using Google Analytics, social media insights, and other tools
• Prepare basic performance reports and insights

Content & Creative Collaboration

• Coordinate with the design team to create graphics, banners, brochures, and videos
• Assist in developing content for blogs, product pages, and marketing materials

Website Management

• Help update and maintain the company website
• Ensure content is accurate, optimized, and up to date

Market Research

• Monitor industry trends, competitor activities, and digital marketing best practices
• Suggest innovative ideas to improve Arrotop’s digital presence

Eligibility & Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Basic understanding of digital marketing concepts such as SEO, social media marketing, and content marketing
• Familiarity with social media platforms and basic analytics tools (Google Analytics, Facebook Insights, LinkedIn Analytics)
• Good written and verbal communication skills
• Creative mindset with strong learning ability and adaptability
• Ability to work independently as well as in a team
• Basic knowledge of design tools like Canva is an added advantage
• Proficiency in managing LinkedIn profiles, optimizing content for engagement, and using LinkedIn tools for networking, brand building, and lead generation

Service Agreement & Retention Policy

• This position requires the selected candidate to sign a 2-year service agreement with Arrotop.
• A retention amount of ₹1,000 per month will be deducted from the employee’s salary during the tenure.
• The total accumulated amount will be fully refunded to the employee upon successful completion of the 2-year agreement period.
• If the employee chooses to leave the organization before completing the agreed tenure, the retained amount will be forfeited.

What We Offer

• Hands-on training and mentorship in digital marketing strategies
• Exposure to industrial, engineering, and manufacturing marketing projects
• A collaborative and supportive work environment
• Opportunities for career growth and skill development
• Real-world experience working on impactful and long-term projects

Job Types: Full-time, Fresher

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Internet reimbursement
• Paid sick time
• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: In person