Digital Marketing Generalist

About Sectona

Sectona is a Privileged Access Management (PAM) company that helps enterprises reduce the risk of targeted cyber attacks on privileged accounts across data centres and cloud environments. Our platform enables organisations to secure, monitor, and control privileged access for users, endpoints, and machine-to-machine communication in modern and distributed IT environments.

With a lightweight and integrated approach, Sectona provides a unified console that combines secure password and secrets management through an embedded vault, cross-platform privileged access, and endpoint privilege management. This enables organisations to support a dynamic remote workforce while maintaining strong security controls across on-premises and cloud workloads.

Sectona serves customers across 39+ countries, with a strong focus on India, the Middle East, Africa, UK, Europe, and South-East Asia. Our solutions are trusted by organisations seeking simplicity, scalability, and robust security in their privileged access strategy. For more information, visit www.sectona.com and @Sectona on LinkedIn.

Roles and Responsibilities:

As a Digital Marketing Generalist at Sectona, you will be responsible for planning, executing, monitoring, and optimising digital marketing campaigns across organic and paid channels. You will drive awareness, lead generation, and engagement with a strong focus on SEO, LinkedIn and other social platforms, content amplification, and analytics.

You will work closely with marketing, sales, product, and content teams to deliver outcomes that align with business goals.

Key Responsibilities:

Campaign Strategy and Execution

• Develop and implement integrated digital marketing campaigns across SEO, social media (especially LinkedIn), email marketing, paid ads, and content distribution.
• Plan and execute campaign calendars tied to product launches, industry events, webinars, and demand generation goals.
• Manage and optimise paid campaigns (where applicable).

Search Engine Optimisation (SEO)

• Perform keyword research, site audit, and on-page and off-page SEO.
• Optimise website landing pages, blog content, and meta tags to improve organic rankings and traffic.
• Use tools to implement and monitor technical SEO improvements.
• Track performance and iterate SEO strategy monthly/quarterly.

Social Media and Content Amplification

• Execute social content calendars and boost high-impact content in coordination with design and content teams.
• Explore additional social channels and tactics suitable for audience growth and brand awareness.

Marketing Tools and Analytics

• Use tools like Semrush, Ahrefs, and SE Ranking for SEO planning and competitor analysis.
• Use HubSpot (or equivalent) for campaign automation, lead nurturing, tracking, and segmentation.
• Integrate Salesforce (or CRM) with marketing analytics for pipeline tracking.
• Set up and monitor Google Analytics (or equivalent) for traffic and conversion insights.

Reporting and Optimisation

• Build weekly and monthly dashboards covering website performance, SEO KPIs, campaign results, social metrics, lead conversions, and ROI.
• Provide actionable insights to improve performance month-over-month.
• Conduct A/B tests on messaging, landing pages, and campaign elements.

Cross-Functional Collaboration

• Work with design and content teams for creatives, landing pages, blogs, infographics, videos, and other such particulars.
• Partner with leaders to understand target segments, demographics, and campaign impact on pipeline development

Team Info

We are a lean company with a diverse team of coders, testers and sales professionals by the day and musicians, sports-lovers, photographers,bloggers and dancers all the other times, we are looking forward to expand this diversity and create a unique experience for our customers through our distinct problem-solving approach.

Required Skills and Experience:

• 3-4 years of relevant digital marketing experience, preferably in a B2B/SaaS environment (cybersecurity experience a plus).
• Strong SEO expertise with measurable results.
• Hands-on experience executing campaigns on LinkedIn and other social platforms.
• Experience with marketing and SEO tools such as Semrush, SE Ranking, Ahrefs, HubSpot, Google Analytics and Search Console, and CRM tools like Salesforce.
• Familiarity with paid campaign setup (LinkedIn ads and search ads).
• Data-driven and comfortable using analytics to make recommendations.
• Ability to distil performance data into actionable insights and present them clearly.
• Excellent communication and presentation skills.
• Collaborative mindset to work across teams.
• Ability to manage multiple projects and campaigns simultaneously.
• Strong organisational skills and attention to detail.
• Proactive problem solver with a results-oriented attitude.

Preferred Educational Background

• Master’s degree in marketing or related field.
• Bachelor’s degree or global equivalent in any IT field is good to have.

You should apply if....

• Care about contributing to an amazing work culture and environment.
• Are comfortable with the fast-paced, mercurial nature of a tech startup.
• Have impeccable communication - both verbal and written

Some of our benefits and perks include:

• Flexible working hours
• Health Insurance Option

Work Location

Mumbai, India

Job Type: Full-time

Pay: ₹50,000.00 - ₹65,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Provident Fund

Application Question(s):

• Are you comfortable with a technical SEO role?

• What is your current CTC? (LPA)
• What is your notice period? (months)
• What is your expected CTC? (LPA)
• Have you managed LinkedIn organic and/or paid campaigns?

Experience:

• SEM: 3 years (Required)
• Google Analytics: 3 years (Required)
• HubSpot: 3 years (Required)
• Digital marketing: 3 years (Required)
• SaaS: 3 years (Required)

Work Location: In person