Digital Marketing Genius | SEO and SEM | Social Media Marketing

Digital Marketing Genius | SEO and SEM | Social Media Marketing

We’re looking for an SEO and Digital Marketing Expert who’s passionate about research, analytics, and staying ahead of industry trends. In this role, you’ll work closely with our clients and internal teams to develop and execute SEO strategies that follow current best practices — and evolve as the digital landscape does.

In addition to SEO, other responsibilities would include writing internal blog posts for our website and internal social media, managing our internal email list on Mailchimp, assisting and fleshing out our internal Google Ads campaigns (and other mediums), and managing/posting on Facebook, Instagram, Tiktok, LinkedIn, and other social media accounts for our internal accounts and for our clients.

Depending on your experience, this position may begin as an internship or a part-time role with room to grow.

Be mentored by someone with decades of experience in advanced marketing.

Key Responsibilities:

• Research SEO and digital marketing trends to keep strategies current and competitive
• Write effective title and description tags for websites
• Conduct keyword research using AI-powered tools and competitive analysis
• Write and optimize keyword-rich content for web pages and blogs
• Set up and configure Google Analytics to track KPIs and measure campaign success
• Obtain Google Analytics certification (training support provided)
• Communicate with clients about progress, results, and ongoing strategy adjustments
• Use AI tools to assist with content creation and optimization
• Create detailed performance reports highlighting key metrics and growth
• Develop targeted SEO pages to improve local organic rankings for specific keywords
• Write blog posts for our internal blog and post them on social media
• Manage our Mailchimp mailing list, including adding new contacts, creating newsletters, and sending out updates
• Assisting with internal advertising campaigns, including Google Ads, and other marketing avenues
• Generating more leads utilizing marketing strategy and digital techniques
• Direct mail and traditional channels
• Expanding our communications and PR
• Analyzing analytical data, such as click through rate, bid projections, bounce rate, and more, and tweaking campaigns to increase performance.
• Researching keywords, demographics and psychographics to target audiences (Google trends, Google Adwords, Google Search Console and Google Analytics will be the main tools).
• Designing and implementing reputation management campaigns.
• Learning and implementing techniques for optimizing Website ranking for specific Keywords
• Creating posts and posting on social media platforms such as Facebook, Instagram, LinkedIn, and Tiktok for both Vortex Digital and our clients

Applicants must:

• Be deeply passionate about their craft and have a strong desire to learn and grow
• Have some professional experience managing online marketing campaigns such as Facebook, Instagram, Yelp, Google, or other display advertising systems
• Have some professional experience in PPC advertising campaigns, ie: Google Ads, Facebook Ads, Yoast, performance advertising, lead generation, and/or user acquisition channels
• Possess superb writing and communication skills
• Be able to prioritize work over social involvements while on the clock
• Be able to communicate internally and with clients in a professional, timely manner
• Receive and respond well to client and supervisory feedback
• Strong understanding of SEO principles and on-page optimization
• Curiosity and drive to stay current with evolving marketing technologies
• Familiarity with Google Analytics, Search Console, and SEO software tools
• Experience using AI tools (ChatGPT, Jasper, SurferSEO, etc.) is a plus
• Ability to manage multiple projects and client relationships
• Be highly organized

Qualifications:

• We are looking for a friendly, outgoing, self-starting, mature, honest, dependable, disciplined, highly organized, and detail-oriented individual, interested in getting work done!
• Google Analytics and AdWords Certification helpful, but not required
• Reliability, professionalism, loyalty and commitment are an integral part of this position

Schedule:

Flexible, part-time, during business hours 9:00am - 6:00pm Monday-Friday

Must be available for 3+ hour blocks of time for a minimum of 10 hours per week..

Remuneration will be commensurate with skill sets.

Next Steps To Apply:

If you are looking for a great place to work, in a non-corporate environment, with a close-knit team of talented, reliable and knowledgeable professionals in the technology industry, please apply for the job by attaching your cover letter, resume and other supporting documents.

Tell us what you are good at, what you love to do, what you want to learn, telling us why you’re excited about this role, what your goals are and how you can help Vortex Digital.
If available, please supply examples of your SEO or digital marketing work

Testimonials:
From Lewis Howard:

Over a year ago, in October 2019, I applied for this Digital Marketing Internship. I was in my Junior year at the Tippie College of Business at the University of Iowa, and I knew that if I wanted to get a job after graduating I would need to get some real experience underneath my belt.

I was excited about this job because I was pursuing a certificate in media entrepreneurship and it seemed like the perfect pairing to go with my marketing and sales degree. The ability to work at a local firm gave me the opportunity to see the day to day operations of an established business.

After a series of interviews with Jonathan and getting a chance to meet some of the team members, I was excited to accept the position. Despite having little experience outside of the classroom, Jonathan was able to provide a well laid out training regimen that involved reading a few books and articles, and immersing yourself into Digital Marketing from a real business perspective.

With Jonathan’s guidance and support, I was able to develop a working knowledge in topics such as SEO, Google Analytics, Google Ads, Facebook Advertising, and more. I was able to find my niche by exploring multiple different venues and found that my preference was client attraction and strategy.

Once a firm base of knowledge was established, Jonathan and I created weekly goals to help the business which kept accountability high. I loved working here for the sense of freedom and choice, and I am thankful for the ability to grow my skills and resume to where I am today.

If you want to grow and develop quickly while your learning is encouraged, think about applying for this position. If you consider yourself a hard worker, self-starter and dependable, send us your application.

Who We Are:

Established in 1996, Vortex Digital Business Solutions, Inc is a full service web design and digital marketing firm specializing in Web Design & Development, and Search Engine Optimization (SEO).

We also work in Business Acceleration, Lead Generation, Social Media, Digital & Analog Marketing, Graphic Design, Art Direction, as well as Commercial, Drone, and Advertising Photography and short film production. Based in Iowa City, Iowa; we have clients throughout North America and some in Western Europe.

Team Vortex applies all the principles of business, advertising, and marketing accumulated over 40 years from our CEO,alone, to help businesses acquire and keep more clients and customers.

Vortex Digital Business Solutions, Inc is an Equal Employment Opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Vortex Digital has been honored as one of the Coolest Places to Work by the Corridor Business Journal. Vortex has been was awarded the Best Website Developer in the corridor by the CBJ numerous times. In addition, Vortex has won 11 Graphic Design USA Web design awards in the last 5 years.

Job Types: Part-time, Internship

Pay: Up to $25.00 per hour

Ability to Commute:

• Iowa City, IA 52240 (Required)

Ability to Relocate:

• Iowa City, IA 52240: Relocate before starting work (Required)

Work Location: In person