Digital Marketing & Intake Coordinator (Home Care / Hospice)

Proactive Home Care is seeking a Digital Marketing & Intake Coordinator who can help grow our healthcare services through digital outreach, social media marketing, and referral intake management.

This role combines healthcare marketing, lead generation, and patient intake coordination. The ideal candidate will be responsible for creating marketing content, managing online presence, and helping convert referrals into admissions.

This is an excellent opportunity for someone interested in healthcare marketing, digital media, and community outreach.

Key Responsibilities

Digital Marketing & Content Creation

• Create and manage social media content for Facebook, Instagram, LinkedIn, and Google Business
• Develop educational and promotional content for home care and hospice services
• Design marketing materials using Canva or similar tools
• Assist with SEO and Google Business optimization
• Create short video content and reels highlighting services and patient education
• Manage online reviews and community engagement

Lead Generation & Marketing

• Generate leads through social media campaigns and digital marketing
• Coordinate marketing efforts with referral sources such as hospitals, physicians, and senior communities
• Assist in maintaining a content calendar for social media
• Track marketing performance and engagement metrics

Patient Intake & Coordination

• Respond to new inquiries and referrals
• Assist families with initial intake questions
• Collect basic patient information for eligibility review
• Coordinate referrals with the clinical team
• Maintain intake documentation and CRM tracking

Qualifications

• Experience in digital marketing, social media management, or healthcare marketing preferred
• Knowledge of home care, hospice, or healthcare industry is a plus
• Experience with Canva, social media platforms, and content creation tools
• Strong communication and organizational skills
• Ability to multitask and manage leads efficiently
• Basic knowledge of Google Workspace or Microsoft Office
• Experience with CRM systems or marketing tools is a plus

Preferred Skills

• Social media marketing
• Content writing and storytelling
• Video content creation
• Healthcare outreach
• Lead funnel management
• Basic SEO knowledge

About Us

Proactive Home Care & Proactive Hospice Care provide compassionate care services to patients and families throughout Michigan. Our mission is to support individuals with dignity, comfort, and high-quality care while expanding access to healthcare through innovative outreach and community engagement.

How to Apply

Please submit:

• Resume
• Any social media or marketing portfolio (if available)
• Short description of your digital marketing experience

Pay: $18.00 - $20.00 per hour

Work Location: In person