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Digital Marketing Specialist Summary: Plan, execute, and optimize digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer acquisition. Key Responsibilities * Campaign Management: Develop and manage PPC campaigns (Google Ads, social media) and SEO strategies. * Content & Social: Plan and create engaging content (web, social media, email) and manage social media channels. * Email Marketing: Design and execute targeted email marketing campaigns and maintain lead funnels. * Analytics: Track, analyze, and report on campaign performance using tools like Google Analytics. * Optimization: Identify trends and insights to optimize spend and performance based on data. Required Skills & Qualifications * Proven experience managing SEO, PPC, and SMM campaigns. * Proficiency with Google Analytics and Google Ads. * Strong understanding of content marketing and email marketing platforms. * Excellent data analysis and reporting skills. * Familiarity with current digital marketing tools and best practices.
Job Types: Full-time, Permanent
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Work Location: In person
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