Digital Marketing Intern

Company Profile : Lotus Petal Foundation has been in the nonprofit sector for more than 10 years. Our objective is to create equal opportunities for underprivileged children living in urban and semi-urban areas to enable upward social mobility. We create high-impact interventions in Education, Nutrition, and Livelihood by using innovative methodologies, scientific rigor, use of data, and analytics for the child and also for his/her community. Alongside, we are proud to mention that we are Great place to Work” certified for the 5th consecutive year.Website : https://lotuspetalfoundation.org/Location : Khasra no 12/2, Dhunela Berka Road, Village Dhunela , Sohna, Gurgaon, Haryana-122103 (India) Lotus Petal Dhunela Campus

Location: Remote

Duration: 2 months

This is a Pro- Bono Internship.

About the Role

We are looking for a Digital Marketing Intern who is passionate about driving growth through digital channels and has a strong foundation in marketing strategies, tools, and analytics. This role is ideal for someone who already understands digital marketing concepts and wants to put them into practice in a fast-paced, real-world environment.

You will work closely with the marketing team to design, execute, and optimize campaigns across multiple channels - from SEO and paid ads to social media and content marketing.

Key Responsibilities

• Assist in planning, executing, and optimizing digital campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword research, manage SEO/SEM strategies, and track performance metrics.
• Create, manage, and grow social media presence across Instagram, LinkedIn, TikTok, Twitter (X), and YouTube.
• Work on content marketing initiatives: blog posts, email campaigns, and influencer/UGC collaborations.
• Analyze campaign data and prepare performance reports with actionable insights.
• Support marketing automation workflows (email, WhatsApp, lead funnels, etc.).
• Contribute to strategies aimed at reaching both domestic and global audiences.
• Research industry trends, competitor activities, and new marketing tools to keep us ahead.

Requirements

• Prior knowledge of digital marketing (through coursework, certifications, or prior internships/projects).
• Familiarity with key tools: Google Ads, Meta Ads Manager, Google Analytics, SEO tools (e.g., SEMrush, Ahrefs).
• Strong understanding of digital marketing funnels, lead generation, and conversion optimization.
• Excellent communication skills (written & verbal).
• Analytical mindset with ability to interpret data and suggest improvements.
• Self-starter who thrives in fast-paced environments.

Good to Have

• Certifications in Google Ads, HubSpot, or Meta Blueprint.
• Prior experience in campaign tracking, reporting, or lead generation.
• Experience with marketing automation tools (HubSpot, Mailchimp, Zoho, etc.).

What You’ll Gain

• Hands-on learning across multiple digital marketing channels.
• Opportunity to manage campaigns with real budgets and measurable results.
• Mentorship from experienced marketing professionals.
• Exposure to both domestic and international growth strategies.

Job Type: Internship
Contract length: 2 months

Work Location: Remote