Digital Marketing Intern

Digital Marketing Intern

Iksha Charitable Trust

About Iksha Charitable Trust:

Iksha Charitable Trust is dedicated to provide the underprivileged with food supplies and effectively run education and literacy programs. We strive to create positive and sustainable change in the community. As a non-profit organization, digital outreach is crucial for fundraising, raising awareness, and connecting with volunteers and beneficiaries.

Role Summary:

We are seeking a highly motivated and enthusiastic Digital Marketing Intern to join our team. This role offers a hands-on opportunity to implement digital marketing strategies for a charitable organization, helping us amplify our mission and increase our impact. The intern will gain valuable experience in SEO, content creation, social media, and online advertising.

Key Responsibilities:

• Search Engine Optimization (SEO):
• Conduct keyword research to identify opportunities for improved organic search ranking.
• Assist in optimizing website content, blog posts, and metadata (titles, descriptions, alt text).
• Monitor and report on website traffic, search rankings, and SEO performance metrics.
• Content Management:
• Draft, edit, and schedule engaging content for various digital channels, including the website, blog, and social media platforms, aligned with Iksha's mission and projects.
• Assist in maintaining a content calendar and ensuring all content is consistent with our brand voice and goals.
• Advertising Management (Ad Management):
• Support the creation and optimization of digital advertising campaigns (e.g., Google Ads, social media ads) to drive donations, volunteer sign-ups, or project awareness.
• Assist in monitoring ad performance, tracking key metrics (CPC, ROI, conversions), and suggesting optimizations.
• Social Media & Analytics:
• Help manage and grow our presence on social media platforms.
• Generate reports on digital marketing campaign performance using tools like Google Analytics.
• General Digital Support:
• Assist with email marketing campaigns and database management.
• Stay up-to-date with the latest digital marketing trends and non-profit sector best practices.

Qualifications & Skills:

• Currently pursuing or recently completed a degree in Marketing, Communications, Non-profit Management, or a related field.
• Basic understanding of digital marketing concepts (SEO, SEM, content marketing).
• Familiarity with social media platforms (Facebook, Instagram, LinkedIn, etc.) in a professional context.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite or Google Workspace.
• A strong passion for the mission of Iksha Charitable Trust and making a positive social impact.
• Ability to work independently and manage multiple tasks.

What You Will Gain:

• Real-world experience managing key digital marketing functions in a mission-driven environment.
• A portfolio of work covering SEO, content, and ad campaigns.
• Mentorship and professional development within the non-profit sector.
• The satisfaction of using your skills to contribute directly to a meaningful cause.

Duration: 2 months (minimum)

Location: Hybrid

Job Types: Fresher, Internship, Volunteer
Contract length: 2 months

Pay: ₹1.00 per year

Work Location: Remote