Digital Marketing Intern

Job Description: Digital Marketing Intern

Position Overview:

As a Digital Marketing Intern, you will work closely with the marketing team to support various digital marketing initiatives and campaigns. This role offers a valuable opportunity to gain practical experience in the field of digital marketing, learn about industry best practices, and contribute to the overall marketing efforts of the organization.

Responsibilities:

Social Media Management:

Assist in managing and curating content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).

Help develop social media calendars, schedule posts, and monitor engagement.

Conduct research on social media trends and identify opportunities for growth and engagement.

Content Creation and Optimization:

Collaborate with the marketing team to create engaging and relevant content for various digital channels (e.g., blog posts, infographics, videos).

Optimize content for search engine optimization (SEO) and assist in keyword research.

Assist in proofreading and editing content for accuracy and consistency.

Digital Advertising:

Aid in the setup and management of digital advertising campaigns (e.g., Google Ads, social media ads).

Assist in tracking and analyzing campaign performance metrics, such as click-through rates, conversion rates, and return on ad spend (ROAS).

Conduct research on industry trends and competitor strategies to identify new advertising opportunities.

Analytics and Reporting:

Help gather and analyze data from various digital marketing channels to provide insights and recommendations.

Assist in preparing regular reports on key performance indicators (KPIs) and campaign performance for internal stakeholders.

Utilize web analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and conversion rates.

Requirements:

Currently pursuing a degree in marketing, business, communications, or a related field.

Strong written and verbal communication skills.

Basic understanding of digital marketing concepts and channels.

Familiarity with social media platforms, email marketing, and content management systems.

Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).

Knowledge of web analytics tools (e.g., Google Analytics) is a plus.

Attention to detail and ability to work independently as well as in a team.

Analytical mindset and willingness to learn and adapt to new technologies and trends.

Job Types: Full-time, Fresher

Pay: ₹6,000.00 per month

Work Location: In person