Digital Marketing & Lead Generation Specialist

Purpose:
We are an established UK-based training provider looking for a Digital Marketing & Lead Generation Specialist to generate leads and increase brand visibility for Smart Horizons’ online and face-to-face training courses. This role focuses on digital marketing execution, content creation, and campaign optimisation to drive measurable growth across all Smart Horizons brands. This is a hands-on role with direct accountability for lead volume, lead quality, and cost across multiple training brands within Smart Horizons.

Key Responsibilities:

• Implement digital marketing campaigns aligned to business goals.
• Manage Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO), Pay Per Click (PPC), and website optimisation to improve traffic and conversion.
• Create engaging content (blogs, guides, case studies, social posts) to support lead generation, SEO and GEO.
• Run email and automation campaigns to nurture prospects.
• Monitor and report on marketing performance (leads, Cost Per Lead (CPL), conversions, ROI).
• Collaborate with the Customer Success and Marketing Insights Manager to improve lead quality and conversion.
• Maintain consistent brand voice and ensure materials meet compliance and safeguarding standards.
• Research sector trends and competitor activity to inform campaigns.

Skills & Experience:

• Strong digital marketing background (SEO, GEO, PPC, analytics).
• Experience in B2B services, training, or education preferred.
• Proficient with web CMS (WordPress) and marketing tools (Mailchimp, Zoho, Google Ads, Analytics).
• Excellent English writing skills (UK style) and attention to detail.
• Analytical mindset and able to work independently in a remote setting.

Next Steps

If you’re passionate about digital marketing execution, content creation, and campaign optimisation, we would love to see your CV and answers to the following application questions.

Job Types: Full-time, Permanent

Pay: AED3,000.00 - AED5,000.00 per month

Application Question(s):

• If you joined Smart Horizons tomorrow and had £1,000 per month to spend on digital marketing, where would you invest it first and why?
• Which three marketing metrics matter most to you in a B2B training business, and which commonly reported metrics do you trust least? Why?
• Describe a lead generation campaign you managed where results were disappointing. What did you change, and what did you learn?
• How do you decide whether to write content for SEO, lead capture, or brand authority? Please give an example.

Language:

• Fluent English (Required)

Location:

• Dubai (Preferred)