Digital Marketing & LMS Specialist - Training & Business Development

Job Title:

Digital Marketing & LMS Specialist - Training & Business Development

Company:

Skill Mummy Academy (Division of Skill Mummy Private Limited)

Location:

Remote (India-based)

Job Type:

Full-Time, Permanent

Salary Range:

Negotiable + Performance-Based Incentives

ABOUT US

Skill Mummy Academy is an innovative digital training division offering digital marketing courses, entrepreneurship training, business development programs, and AI-powered learning solutions. We partner with Skill Mummy Private Limited, a multi-service company serving clients across insurance, digital services, and skill development sectors.

We are building India's next-generation platform for professional upskilling and business training with a focus on practical, industry-relevant education.

THE ROLE

We are seeking a Digital Marketing & LMS Specialist to join our core team. This is a key position responsible for:

Training & Course Delivery:

• Design and deliver engaging digital marketing courses using our LMS platform
• Create compelling training content covering SEO, social media marketing, paid advertising, content marketing, analytics, and emerging digital channels
• Conduct live sessions, webinars, and one-on-one coaching with students
• Develop and maintain course materials, assessments, and learning resources
• Track student progress and measure training effectiveness

Business Development & Growth:

• Identify and pursue new client acquisition opportunities (B2B and B2C)
• Partner with corporate clients to design custom training programs
• Build relationships with educational institutions, online platforms, and business networks
• Execute marketing campaigns to promote academy courses and services
• Convert leads into paid course enrollments and corporate contracts
• Present and pitch training programs to prospective clients

LMS Management and Creation:

• Administer and optimize our Learning Management System (Moodle, TalentLMS, or similar platforms)
• Set up courses, modules, and user groups in the LMS
• Troubleshoot technical issues and ensure smooth platform operations
• Generate learning analytics reports and KPI dashboards
• Integrate LMS with CRM and automation tools for seamless operations

Curriculum & Strategy:

• Stay updated with latest digital marketing trends and technologies
• Recommend course updates and new program additions
• Collaborate on academy strategy, positioning, and market expansion
• Maintain competitive pricing and value proposition

WHAT WE'RE LOOKING FOR

Essential Qualifications:

• Bachelor's degree in Marketing, Business, IT, or related field
• 3+ years of experience in digital marketing with proven track record of campaigns (SEO, SEM, social media, email marketing, analytics)
• 1-2 years of experience training or coaching professionals (formal training role or mentorship)
• Hands-on experience with Learning Management Systems (Moodle, TalentLMS, Docebo, or similar)
• Strong sales and business development mindset - ability to identify and close opportunities
• Excellent communication skills - can simplify complex concepts for diverse audiences
• Self-motivated and entrepreneurial - comfortable wearing multiple hats in a startup environment

Technical Skills:

• Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads
• SEO tools (Semrush, Ahrefs, or equivalent)
• Email marketing platforms (Mailchimp, ConvertKit, etc.)
• CRM familiarity (HubSpot, Zoho, Salesforce basics)
• Video editing basics (Capcut, Adobe Premiere, CaptureMaster)
• Basic WordPress knowledge
• Microsoft Excel and Google Sheets proficiency

Preferred (Nice to Have):

• Certification in Digital Marketing (Google Analytics, HubSpot Academy, Coursera certificates, etc.)
• Experience with content management and video creation
• Familiarity with AI tools and emerging marketing technologies
• Remote work experience in startup or fast-paced environments
• Background in education technology or EdTech

Core Competencies:

• Strategic thinking and business acumen
• Problem-solving ability
• Customer-centric approach
• Project management and organization
• Ability to work independently and as part of a distributed team

RESPONSIBILITIES AT A GLANCE

Week 1-2 Focus:

• Prepare and deliver training content using LMS
• Support existing and new student enrollments
• Conduct client discovery calls

Monthly KPIs:

• Active student enrollments and course completions
• Corporate client outreach (10-15 conversations/proposals per month)
• New revenue generation through course sales
• Student satisfaction and course feedback ratings

Long-term Growth:

• Build academy reputation and brand presence
• Expand course offerings based on market demand
• Develop partnerships with corporate training departments
• Achieve monthly enrollment and revenue targets

WHY THIS ROLE IS DIFFERENT

This is not a traditional job posting. This role offers:

✓ High Growth Potential - You'll directly impact the academy's success and revenue
✓ Equity & Profit Participation - Top performers with proven results can earn meaningful equity stake and profit-sharing (details discussed during offer stage)
✓ Entrepreneurial Environment - You'll have agency in strategy, course design, and business direction
✓ Remote First - Work from anywhere in India
✓ Skill Development - Deep exposure to digital marketing, educational technology, business development, and startups
✓ Collaborative Team - Work with experienced professionals across insurance, digital marketing, and NGO sectors

WHAT WE OFFER

• Competitive salary package (based on experience and negotiations)
• Performance-based bonuses tied to enrollment and revenue targets
• Health and wellness benefits
• Flexible working hours (results-driven culture)
• Professional development budget for certifications and learning
• Equity/Profit-Sharing Opportunity - For the right candidate with strong performance (25-50% stake possible based on contribution)
• Remote work capability
• Collaborative and supportive team culture

HOW TO APPLY

Submit the following:

• Updated resume/CV highlighting digital marketing and training experience
• Portfolio or case studies (past campaigns, courses designed, or client projects)
• Cover letter (2-3 paragraphs explaining why you're interested and what you'll bring)
• Links to your LinkedIn, Twitter, or professional online presence

Application Questions (Pre-Screen):

• What digital marketing channels are you most experienced with?
• Have you designed or taught training courses before? Describe your experience.
• What LMS platforms have you worked with?
• How many corporate clients or leads have you closed in your sales background?
• What attracted you to this role and our company?

Next Steps:

• Initial screening (1-2 days)
• Technical assessment on digital marketing & LMS (30 mins)
• Interview with founder/CEO (30-45 mins)
• Trial project or case study (optional, for final candidates)
• Offer discussion including equity/profit structure

EQUAL OPPORTUNITY STATEMENT

Skill Mummy Academy is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, irrespective of gender, age, religion, caste, ethnicity, sexual orientation, or disability status. We encourage applications from underrepresented groups, including women entrepreneurs and professionals from non-traditional backgrounds.

FAQ - ADDRESSING THE "CO-FOUNDER" CONCERN

Q: Why aren't you calling this a "co-founder" role?
A: Because Indeed has specific policies about equity-based positions. By positioning this as a specialized professional role with performance-based equity opportunity, we attract serious candidates AND comply with Indeed's guidelines. Equity discussions happen after mutual vetting.

Q: Will this person really get 50% profit share?
A: This role offers meaningful equity participation (25-50% range possible) based on:

• Proven performance in first 6 months (enrollment targets, revenue generation)
• Mutual commitment and alignment with company vision
• Vesting schedule typically over 2-4 years
• Formalized through a co-founder/partnership agreement after trial period

Q: Won't people misinterpret this as just another job?
A: Not if you emphasize in your interview conversations:

• "This isn't a traditional employee role"
• "We're looking for someone with entrepreneur mindset"
• "Top performers see genuine equity and profit participation"
• "You'll help shape the academy's direction and strategy"

Q: How do I phrase the equity conversation in interviews?
A: During final interview stages:

• "This role has significant upside potential. For someone who hits targets and proves themselves in 3-6 months, we're open to formalized partnership with equity stake and profit-sharing."
• "We're building this together, not hiring someone to execute. You'll be part of ownership journey."
• Provide them with clear metrics: "If you hit X enrollments and Y revenue targets by Q2, let's discuss 40-50% equity stake with vesting."

Job Types: Full-time, Permanent, Fresher, Volunteer

Pay: From ₹30,000.00 per month

Benefits:

• Health insurance
• Work from home

Work Location: Remote