Digital Marketing Manager

Job description

Alphaabets is a digital twin conssulting and implementation company working on deep tech engineering and technology solutions . We thrive on creativity, collaboration, and staying ahead in the digital landscape.

We are looking for a tech-savvy Social Media and Digital Marketing Manager who is passionate about leveraging AI-based tools and advanced strategies to amplify our digital presence and drive growth.

About the company - www.alphaabets.com

Key Responsibilities

Social Media Strategy & Management:

• Develop and execute social media strategies to enhance brand visibility and engagement.
• Manage and monitor content across platforms (Instagram, Facebook, Twitter, LinkedIn, etc.)
• Use AI-based tools (e.g., Jasper, ChatGPT, Lately.ai) for content creation and optimization.
• Foster audience engagement by responding to comments, messages, and creating interactive posts.
• Student reach-out in campus and other media

Content Creation & AI Integration:

• Create visually appealing and engaging content using AI-powered design tools like Canva Pro, Designify, or similar platforms.
• Stay updated with social media trends and use AI to predict and capitalize on emerging opportunities.

Digital Advertising Campaigns/ Offline Events:.

• Use AI analytics tools to identify audience behavior and optimize performance.
• Ensure campaigns are data-driven and focused on maximizing ROI.
• Could manage and execute offline and online events for the Company

AI-Driven Email Marketing:

• Develop email marketing campaigns with personalization and segmentation using AI tools like HubSpot or Mailchimp with AI features.
• Monitor and analyze campaign performance to refine strategies.

Research & Analytics:

• Leverage AI tools like Brandwatch or Sprout Social for social listening and market analysis.
• Provide actionable insights based on trends, competitor analysis, and performance metrics.

Qualifications

• MBA from tire II institutions
• Proven experience (1-2 years) in social media and digital marketing.
• Proficiency in social media management tools
• Experience with AI-based tools for content creation, photo, video and graphic creation
• Excellent analytical, organizational, and communication skills.
• A creative mindset and strong storytelling ability.

Location: Bengaluru

Perks:

• Team outing
• Growth and sustainability
• Provident fund
• Medical Insurance
• Paid time off

Pay: 4-5LPA

Requirement: MBA

Job Type: Full-time

Pay: ₹400,000.00 - ₹500,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• What is your current location
• What is your current/last CTC (Annual)
• What is your notice period (In days)

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person