Digital Marketing Manager

Job Summary:

We are seeking a results-driven Digital Marketing Manager with a strong and proven background in digital marketing to boost our retail business for flooring and cabinet products. This role will lead online marketing initiatives to drive traffic, generate leads, and increase sales, while enhancing brand awareness across digital channels.

Key Responsibilities:

• Develop and execute digital marketing strategies specifically for flooring and cabinet retail, including SEO, SEM, social media, email, and display advertising campaigns.
• Plan and manage digital promotions to drive both online and in-store sales.
• Optimize website and e-commerce platforms for lead generation and conversion.
• Analyze campaign performance and KPIs, adjusting strategies to maximize ROI.
• Collaborate with retail store teams, designers, and content creators to produce engaging marketing materials.
• Manage the digital marketing budget and vendor relationships effectively.
• Stay current with digital marketing trends, especially in home improvement and retail sectors.
• Lead and mentor junior marketing staff to support business growth objectives.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of digital marketing experience with a proven track record in driving sales growth.
• Experience in retail marketing is highly preferred, especially home improvement products like flooring and cabinets.
• Expertise in SEO, SEM, social media marketing, email campaigns, and analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Strong analytical skills and data-driven mindset to optimize marketing campaigns.
• Excellent communication, collaboration, and project management skills.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance

Work Location: In person